Category
Lifestyle
Assisted Choices
Trend cluster
Category
Keto
Pizzas
Pizza brands and related products are prioritizing keto ingredients.
4.1
Trend score
Trend
What is the Keto Pizzas trend?
Keto Pizzas: Pizza brands are now prioritizing certain dietary restrictions, with brands in this space offering healthier, low-carb pizzas that align with the eating habits of people who follow ketogenic diets.
Insight
The consumer insight behind the Keto Pizzas trend
Some of the newer dietary restrictions that are now popular among consumers don't just come from a desire to lose weight, but to be able to maintain their overall health. Everything from using milk alternatives to going keto are ways that many consumers can filter out products that don't align with their health goals, while still giving consumers the flexibility to indulge.
Trend themes
Themes within the Keto Pizzas trend
Three behaviours holding the trend together01
Low-Carb Diets and Keto Ingredients
Brands are accommodating the popularity of low-carb and keto diets by offering products like low-carb frozen pizzas and keto ingredients for homemade pizzas.
02
Healthy Lifestyle Choices
Consumers are making dietary choices based on overall health goals, leading to the creation of healthier pizza options and alternatives to traditional ingredients.
03
Customization and Diversity
Pizza brands are catering to consumers' diverse dietary needs by offering customization options and featuring diverse menus with something for everyone.
Industry implications
What the Keto Pizzas trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry has a lot of opportunities to cater to dietary restrictions and offer more diverse and healthy choices for consumers.
For
Health and Wellness
The health and wellness industry can partner with food and beverage companies to create products that align with consumers' dietary goals and promote overall health.
For
Technology
There's potential for technology companies to develop innovative tools and apps that help consumers track and maintain a healthy lifestyle by making-wise dietary choices when ordering food online or grocery shopping.
Workshop question
How could your brand better balance health with indulgence?
Trend signals
Trend signals for Keto Pizzas
Trend score 4.1 out of 10, from popularity 62%, activity 46%, freshness 14%.
Popularity62%
Activity46%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Keto Pizzas trend
7 featured examples from Jun 28, 2020 to Feb 9, 2023CategoryLifestyle
Dough-Free Pizza Bowls
The Hungry Howie's No-Dough Bowl Ditches the Bread for Toppings Only
Restaurants can experiment with innovative recipes that eliminate bread or dough from traditional meals to cater to health-conscious or carb-restricted consumers interested in try…
CategoryLifestyle
Keto-Friendly Baking Mixes
King Arthur Baking Company Just Launched New Keto Mixes
The launch of King Arthur Baking Company's new baking mixes presents an opportunity for food manufacturers to cater to the growing demand for specialty diet products and develop i…
CategoryLifestyle
Keto-Certified Frozen Pizzas
Cappello's Low Net Carb Frozen Pizza Gives Freedom to Keto Dieters
Frozen food manufacturers can innovate by creating keto-certified frozen meals with low net carb ingredients and nutritious toppings, like turnips and flaxseed.
CategoryLifestyle
Healthy Pizza Lineups
Your Pie's New Healthy Choices Craft Series Features a Keto Friendly Pizza
Fast food companies can capitalize on the trend of offering healthier options, like gluten-free and plant-based alternatives.
CategoryLifestyle
Keto-Conscious Pizza Ranges
These SRSLY Low Carb Keto Pizzas Come in Three Options
Catering to consumers' health needs by offering keto-friendly pizzas as a healthier alternative to traditional pizzas.
CategoryMarketing
Chicken-Based Frozen Pizzas
The Foster Farms Smart Crust Frozen Pizzas are Low-Carb
Explore the potential for developing low-carb and gluten-free frozen food products to meet the needs of health-conscious consumers.
CategoryLifestyle
Keto Pizza Crust Mixes
Scotty's Everyday Created a Gluten-Free, Zero Net Carb Pizza Crust Mix
Development of new products and innovation in the food and beverage industry.
