Category
Fashion
Scaled Restraint
Trend cluster
Category
Exfoliating
Wash
Body washes are now incorporating chemical exfoliants.
5.5
Trend score
Trend
What is the Exfoliating Wash trend?
Exfoliating Wash: Brands in the skincare industry are releasing body washes that contain chemical exfoliants--including salicylic acid and AHAs like glycolic acid. These products offer gentle exfoliation and treat everything from dryness to body acne.
Insight
The consumer insight behind the Exfoliating Wash trend
As consumers' interest in skincare grows, so does their knowledge about the exact ingredients that they need for their particular skin types. This more scientific approach to choosing skincare products has resulted in brands prioritizing the ingredients that consumers are increasingly drawn to.
Trend themes
Themes within the Exfoliating Wash trend
Three behaviours holding the trend together01
Ingredient Education
Consumers' increasing knowledge about skincare ingredients presents an opportunity for brands to prioritize hero ingredients in whole-body skincare products.
02
Scientific Approach
Consumers' more scientific approach to choosing skincare products is resulting in whole-body skincare products that cater to specific skin concerns.
03
Multi-Exfoliating Formulas
Body care brands are creating exfoliating products that work on a physical and enzymatic level to deliver a unique multi-exfoliating experience.
Industry implications
What the Exfoliating Wash trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry is innovating by incorporating skincare-focused hero ingredients into body washes, exfoliants, and nourishing body products.
For
Consumer Education
Consumer education is a growing industry, with people increasingly interested in learning more about skincare ingredients that suit their specific needs.
For
Sustainable Packaging
The trend towards eco-friendliness in packaging is a growing industry with environmentally conscious brands creating planet-friendly packaging made from recycled materials.
Workshop question
How is your brand adapting with consumers' growing industry knowledge?
Trend signals
Trend signals for Exfoliating Wash
Trend score 5.5 out of 10, from popularity 77%, activity 66%, freshness 22%.
Popularity77%
Activity66%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exfoliating Wash trend
9 featured examples from Jan 5, 2021 to Mar 21, 2024CategoryFashion
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Embracing the demand for premium spa-style body care products that deliver high-level skincare benefits through luxurious formulations and sensory experiences.
CategoryEco
Exfoliating Body Wash Concentrates
Everist Improves the Exfoliating Body Wash Concentrate Formula
Everist's introduction of the eco-friendly and multi-tasking Exfoliating Body Wash Concentrate highlights innovation opportunities in the personal care industry.
CategoryFashion
Glow-Boosting Body Washes
Playa's Every Day Body Wash Cleanses with Tropical Fruit Enzymes
The personal care industry can continue to innovate with different ingredient combinations and formulations that can help turn an everyday shower into a luxurious self-care experi…
CategoryFashion
Exfoliating Body Washes
Kosas' Good Body Skin Unclogs Pores with AHAs and Fruit Enzymes
The skincare industry can look into reformulating facial products for the body and creating multi-functional skincare products that offer a range of benefits.
CategoryFashion
Nourishing Body Care Products
Naturium is Expanding into Body Care with Two New Products
Naturium's expansion into body care presents opportunities to disrupt the skincare industry.
CategoryFashion
Glycolic Body Bars
Alder New York's Cleansing Body Bar Contains 1% Glycolic Acid
Integrating hero ingredients like glycolic acid from face care into body care, giving rise to a new segment of the skincare market.
CategoryFashion
Multi-Benefit Body Washes
Kosas' Good Body Skin Cleanses, Exfoliates and Moisturizes in One-Step
The skincare industry can capitalize on the trend towards multi-benefit products and create more streamlined and convenient routines for consumers.
CategoryEco
Nourishing Exfoliating Body Scrubs
Biossance Spotlights Its Squalane + Enzyme Sugar Body Scrub
With the increasing demand for natural and sustainable skincare products, there is a potential for further growth and innovation within the industry.
CategoryFashion
Supercharged Skin Polishes
Zitsticka's Fizz Fountain Combines Chemical & Physical Exfoliants
The skincare industry can capitalize on the use of combined chemical and physical exfoliants to provide fresh and retexturized skin.
