Category
Fashion
Scaled Restraint
Trend cluster
Category
Powder
Cleanse
Powder-based cleansers prevent skin damage while exfoliating.
4.2
Trend score
Trend
What is the Powder Cleanse trend?
Powder Cleanse: Brands are increasingly swapping out traditional forms of physical exfoliation for powder-based formulas that can be rubbed in topically without causing micro-cuts in the skin and damaging it.
Insight
The consumer insight behind the Powder Cleanse trend
Consumers have become more knowledgable about skincare thanks to the accessibility of information online. With the average consumer spending more time developing skincare rituals, they seek out brands that stay up-to-date with modern interests and innovations.
Trend themes
Themes within the Powder Cleanse trend
Three behaviours holding the trend together01
Powder-based exfoliation
Brands are increasingly swapping out traditional forms of physical exfoliation for powder-based formulas that can be rubbed in topically without causing micro-cuts in the skin and damaging it.
02
Waterless cleansing
Consumers are turning to concentrated, waterless skincare products that can be activated with water as needed.
03
Culturally hybrid beauty
Beauty brands are fusing cultural richness, rituals, and spirituality from different parts of the world to create innovative beauty products that support women around the world.
Industry implications
What the Powder Cleanse trend means for industry
Where the trend changes the playbookFor
Beauty and skincare
Innovation opportunities include the development of waterless, powder-based, and culturally hybrid skincare and beauty products.
For
Travel and tourism
Powder-based and waterless skincare products are ideal for travel and would appeal to conscious travelers as they reduce plastic and water waste.
For
Sustainability
With the rise of zero-waste and waterless skincare products, there is an emerging opportunity for sustainability-focused brands to innovate in the field of skincare.
Workshop question
How is your brand keeping up with consumers changing expectations?
Trend signals
Trend signals for Powder Cleanse
Trend score 4.2 out of 10, from popularity 54%, activity 58%, freshness 13%.
Popularity54%
Activity58%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Powder Cleanse trend
6 featured examples from Oct 22, 2020 to Oct 31, 2022CategoryEco
Powder-to-Foam Face Washes
Evolvetogether's Zero-Waste Face Cleanser Comes in Dissolvable Packs
This industry can leverage dissolvable packaging and powder-to-foam formulas to appeal to environmentally-conscious consumers who prioritize convenience, quality, and sustainabili…
CategoryFashion
Deep-Cleansing Skincare Powders
Tropic Skincare's Clear Slate Supports Oily Skin & Enlarged Pores
The skincare industry can explore the development of water-activated products and innovative ingredients like encapsulated plant enzymes to cater to specific skin concerns.
CategoryFashion
Vitamin-Packed Powdered Cleansers
The Hanskin Vitamin C Glow Powder Cleanser Activates with Water
The skincare industry can continue to innovate with customized, waterless, and longer-lasting formulas with an emphasis on natural ingredients.
CategoryFashion
Waterless Foaming Facial Cleansers
Skincare Brand Aroha Oils Launched the Sunehri Facial Cleanser
The skincare industry can benefit from developing waterless, herbal, and powder-to-foam based products to meet the growing demand for natural and gentle skincare routines.
CategoryFashion
Free-From Cleansing Powders
Juno & Co Recently Launched a New Clarifying Cleansing Powder
Opportunity to incorporate unique and innovative natural ingredients and formulas in skincare and beauty products, appealing to consumers who prioritize clean and effective produc…
CategoryFashion
Culturally Hybrid Skincare Lines
Prakti Launches its First Product Based on Cultural Hybridity
Beauty industry players can capitalize on the trend of culturally-inspired skincare by blending traditional and modern beauty concepts.
