Prakti is a first-of-its-kind hybrid beauty brand. The brand fuses cultural richness, rituals, and Indian spirituality with contemporary Western energy to create a new line of products. Inspired by Indian beauty practices passed down through generations, Prakti is on a mission to create innovative beauty products that support women around the world.
The brand's first product is set to launch on September 13th, 2021. The PritiPolish marks the Prakti's first step into the beauty industry. PritiPolish is a face scrub that uses delicate fine powder made with an advanced milling technique to gently but effectively exfoliate the face to rid the skin of impurities. Using a blend of nourishing Ayurvedic ingredients, the face scrub provides a boost of antioxidants.
Image Credit: Prakti