Consumers turn to quick and easy solutions to boost their mood
Trend - The considerable stress that many North American consumers are dealing with has resulted in brands offering quick, simple solutions to boost consumers' moods. Products and services in this space include everything from happiness-focused apps to mood-boosting essential oil kits.
Insight - The ongoing pandemic, financial stressors and general lifestyle disruptions that consumers continue to face has resulted in high, prolonged stress levels in the average consumer. This shift explains the growing prioritization of "wellness," as people look to find meaning and happiness in their daily rituals despite the strain they're under.
Insight - The ongoing pandemic, financial stressors and general lifestyle disruptions that consumers continue to face has resulted in high, prolonged stress levels in the average consumer. This shift explains the growing prioritization of "wellness," as people look to find meaning and happiness in their daily rituals despite the strain they're under.
Workshop Question - How is your brand prioritizing customer wellness?
Trend Themes
1. Convenient Mood-boosting Products - Brands are offering quick, simple solutions to boost consumers' moods through the creation of happiness-centric essential oil kits and mood-altering botanical cafes.
2. Innovative, Technology-driven Self-care - Consumers are turning to tech-driven self-care options, such as mood tracking apps and AR smile-encouraging games.
3. Focus on Wellness and Happiness - There is a growing prioritization of wellness and happiness in the product and service industry, resulting in industry changes from snackable self-care kits to mood-boosting adaptogen bars and mood-enhancing teas.
Industry Implications
1. Health and Wellness - There is an increase in prioritization of wellness and happiness, resulting in a significant rise in the volume of affordable and convenient mood-boosting products.
2. Packaged Food and Beverage - The food and beverage industry is now emphasizing the creation of healthful on-the-go convenience, resulting in the release of better for you adaptogen bars and mood-enhancing teas.
3. Beauty and Personal Care - The growing importance of self-care is influencing advancements in the beauty sector, including the advent of innovative tech-driven self-care options and the introduction of mood-altering botanical ingredients.
