Category
Lifestyle
Assisted Choices
Trend cluster
Category
Morning
CBD
Cannabis brands release CBD products intended for morning use.
5.6
Trend score
Trend
What is the Morning CBD trend?
Morning CBD: Cannabis brands are increasingly touting cannabis as something that can benefit people's lifestyles, and this now includes the incorporation of CBD into customers morning routines. These products are now being offered in everything from coffees to supplements that are meant to be consumed in the morning.
Insight
The consumer insight behind the Morning CBD trend
The North American cannabis industry continues to grow, and consumers are increasingly using the medicinal and recreational substance to enhance their routines. Whether it's enhancing physical performance or helping users relax, cannabis is quickly becoming a lifestyle product for customers.
Trend themes
Themes within the Morning CBD trend
Three behaviours holding the trend together01
Cannabis as a Lifestyle Product
Cannabis brands are promoting their products, particularly CBD-focused ones, as lifestyle products that can be integrated into the daily routines of customers.
02
CBD-Infused Beverages
CBD is being infused into various types of beverages such as coffee, tea, and sparkling drinks, creating an opportunity for companies to offer new and innovative products.
03
Adaptogenic Coffee Blends
Functional coffee blends that feature adaptogens, such as Rhodiola and Ashwagandha, are becoming more popular as health-conscious consumers look for ways to optimize their wellness.
Industry implications
What the Morning CBD trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The cannabis industry, particularly in North America, continues to grow as consumers increasingly use cannabis products to enhance their lifestyles.
For
Functional Beverages Industry
The market for functional beverages is expanding, with CBD-infused beverages being a growing segment within it.
For
Health and Wellness Industry
The health and wellness industry is expanding, with consumers looking for new and innovative ways to improve their physical and mental well-being.
Workshop question
How is your brand expanding its product lines to better integrate into customers' routines?
Trend signals
Trend signals for Morning CBD
Trend score 5.6 out of 10, from popularity 78%, activity 77%, freshness 13%.
Popularity78%
Activity77%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Morning CBD trend
9 featured examples from Mar 21, 2020 to Nov 11, 2022CategoryLifestyle
Feel-Good CBD Coffee
Jibby Coffee's New CBD Cold Brew is Reimagining the Coffee Experience
The CBD-infused beverage trend presents an opportunity for food and beverage companies to innovate and create functional ingredient combinations in their coffee and non-coffee pro…
CategoryLifestyle
CBD Coffee Advent Calendars
Cannacoffee’s 12 Days of Holiday Chill Advent Shares Calming Brews
The cannabis industry could benefit from offering new CBD-infused beverages, like coffee or tea, with unique flavor profiles to appeal to the niche audience.
CategoryLifestyle
Adaptogenic Coffee Blends
London Nootropics Boasts a Range of Functional Coffees
The coffee industry has an opportunity to cater to wellness-minded consumers by incorporating functional ingredients into their blends.
CategoryLifestyle
Functional CBD Drink Ranges
The Collective Projects CBD-Infused Drinks are Balanced and Beneficial
Incorporating CBD into beverages can disrupt the traditional beverage market by offering unique and beneficial options.
CategoryMarketing
Relaxing CBD-Rich Teas
Hatter’s Hemp Tea Helps Provide Tranquility to Stressed Out Sippers
The beverage industry can explore the incorporation of CBD into their product offerings, expanding their portfolio to cater to the growing demand for CBD-infused beverages.
CategoryLifestyle
Vegan-Friendly CBD Coffee Creamers
Identity Launches New Flavors of CBD-Infused Coffee Additives
The CBD industry is rapidly expanding into new products like food and beverages, offering promising opportunities for growth and innovation.
CategoryLifestyle
Female-Focused CBD Drinks
Harmonic Woman CBD Debuts a Line of CBD Beverage and Coffee Alternatives
Beverage companies can take advantage of this opportunity in the market and innovate by using CBD and natural ingredients in their beverage compositions aimed at providing healthi…
CategoryMarketing
Tart Broad-Spectrum CBD Gummies
The cbdMD Sour CBD Gummies Come in Three Strengths
Food and beverage companies can integrate CBD into their products for unique offerings with health and wellness benefits.
CategoryLifestyle
Cannabinoid Coffee Enhancers
These Enhancers Use CBD and CBG to Elevate Your Morning Coffee
Coffee companies can capitalize on the rising popularity of CBD and CBG by incorporating cannabinoid enhancers into their product offerings.
