The wellness industry is becoming more inclusion-focused
Trend - The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Insight - In recent years, consumers in North America have become more vocal about inclusion and how important it is to cater products, services, and marketing to people in a way that prioritizes underserved consumers. In particular, many people with disabilities face accessibility concerns in their everyday routines, and activists and allies in this space are increasingly pushing for adequate represention for both personal needs and luxuries.
Insight - In recent years, consumers in North America have become more vocal about inclusion and how important it is to cater products, services, and marketing to people in a way that prioritizes underserved consumers. In particular, many people with disabilities face accessibility concerns in their everyday routines, and activists and allies in this space are increasingly pushing for adequate represention for both personal needs and luxuries.
Workshop Question - How is your brand prioritizing accessibility and inclusion?
Trend Themes
1. Inclusive Wellness - The wellness industry is expanding to offer products and services that are specifically designed for people with disabilities.
2. Accessibility-focused Design - Companies are creating innovative products and solutions specifically tailored for people with disabilities.
3. Braille ID and Adaptive Designs - Companies are incorporating braille ID and adaptive designs into product packaging and labeling for people with visual impairments and physical disabilities.
Industry Implications
1. Beauty and Skincare - The beauty industry is seeing a trend towards inclusive cosmetic brands creating adaptive cosmetics and color diversity.
2. Fitness and Wellness Technology - Fitness technology companies are creating VR-based fitness programs and making fitness products and services accessible to people of all mobility levels.
3. Consumer Packaged Goods - Consumer packaged goods companies are incorporating adaptive designs into product packaging and labeling to cater to people with disabilities.
4 Featured, 36 Examples:
46,669 Total Clicks
Date Range:
Sep 21 — Jan 22
Trending:
Warm
Consumer Insight Topics:
