Category
Lifestyle
Serial Snacking
Trend cluster
Category
Disability
Wellness
The wellness industry is becoming more inclusion-focused.
5.3
Trend score
Trend
What is the Disability Wellness trend?
Disability Wellness: The "wellness" industry, which encompasses innovative self-care practices that prioritize mental and physical health, is now offering products and services that are specifically designed for people with disabilities. This shift includes everything from intimacy toys to VR-based fitness programs that are designed for individuals who deal with accessibility issues.
Insight
The consumer insight behind the Disability Wellness trend
In recent years, consumers in North America have become more vocal about inclusion and how important it is to cater products, services, and marketing to people in a way that prioritizes underserved consumers. In particular, many people with disabilities face accessibility concerns in their everyday routines, and activists and allies in this space are increasingly pushing for adequate represention for both personal needs and luxuries.
Trend themes
Themes within the Disability Wellness trend
Three behaviours holding the trend together01
Inclusive wellness
The wellness industry is expanding to offer products and services that are specifically designed for people with disabilities.
02
Accessibility-focused design
Companies are creating innovative products and solutions specifically tailored for people with disabilities.
03
Braille ID and adaptive designs
Companies are incorporating braille ID and adaptive designs into product packaging and labeling for people with visual impairments and physical disabilities.
Industry implications
What the Disability Wellness trend means for industry
Where the trend changes the playbookFor
Beauty and skincare
The beauty industry is seeing a trend towards inclusive cosmetic brands creating adaptive cosmetics and color diversity.
For
Fitness and wellness technology
Fitness technology companies are creating VR-based fitness programs and making fitness products and services accessible to people of all mobility levels.
For
Consumer packaged goods
Consumer packaged goods companies are incorporating adaptive designs into product packaging and labeling to cater to people with disabilities.
Workshop question
How is your brand prioritizing accessibility and inclusion?
Trend signals
Trend signals for Disability Wellness
Trend score 5.3 out of 10, from popularity 78%, activity 71%, freshness 11%.
Popularity78%
Activity71%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Disability Wellness trend
4 featured examples from Sep 29, 2021 to Jan 14, 2022CategoryFashion
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
Companies specializing in Braille technology and adaptive solutions can capitalize on partnerships with beauty brands to develop innovative products catering to visually impaired…
CategoryTech
Accessible VR Fitness Classes
FitXR Releases Workouts Designed for Those with Mobility Issues
Creating more adaptive fitness classes, like FitXR, could revolutionize the fitness industry and make it more inclusive.
CategorySocial Good
Disability-Focused Footwear Initiatives
Tmall Reintroduces Its Adaptive 'One Shoe Program'
The footwear industry can benefit from developing specialized products and platforms that cater to people with disabilities, who are often overlooked in mainstream markets.
CategoryLifestyle
Disability-Friendly Deodorant Designs
This Deodorant Caters to People With Physical Disabilities
Opportunity for personal care companies to cater to individuals with disabilities and create products that promote accessibility.
