Category
Fashion
Scaled Restraint
Trend cluster
Category
Plumping
Care
Skincare products are now promising skin-plumping benefits.
3.7
Trend score
Trend
What is the Plumping Care trend?
Plumping Care: Skin-plumping is one of the newest selling points that can be observed in the cosmetics industry. Though hydrating ingredients in skincare have always been the norm, brands are now selling them as "plumping" for people who have fine lines.
Insight
The consumer insight behind the Plumping Care trend
The skincare industry is constantly adapting to the specific needs of consumers, and the many choices that consumers have in this space can often be overwhelming, particularly for newcomers. For those who are beginners to skincare, touted benefits tend to be more convincing than knowing a product's exact ingredients and their individual uses.
Trend themes
Themes within the Plumping Care trend
Three behaviours holding the trend together01
Skin-plumping
Skincare products are now promising skin-plumping benefits.
02
Antioxidant-rich formulations
Brands are focusing on developing products enriched with antioxidant-rich ingredients to protect skin from environmental aggressors.
03
Instant wrinkle-filling serums
Instant wrinkle-filling serums are designed to provide an alternative to invasive procedures for reducing the appearance of fine lines.
Industry implications
What the Plumping Care trend means for industry
Where the trend changes the playbookFor
Skincare industry
The skincare industry has to experiment with innovative ingredients to keep up with the demands of their consumers.
For
Cosmetics industry
The Cosmetics industry is constantly innovating to provide a wide range of products catered to different consumer needs.
For
Health and Beauty industry
Development of science-backed cosmetic formulations is presenting disruptive innovation opportunities for the Health and Beauty industry for clean beauty products.
Workshop question
How is your brand catering to those who are new to its product/service?
Trend signals
Trend signals for Plumping Care
Trend score 3.7 out of 10, from popularity 58%, activity 42%, freshness 11%.
Popularity58%
Activity42%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Plumping Care trend
4 featured examples from Jul 7, 2021 to Jan 10, 2022CategoryFashion
Instant Wrinkle-Filling Serums
Murad's Targeted Wrinkle Corrector Aims to Erase Fine Lines
Opportunities for skincare companies to develop peptide-meets-hyaluronic serums with instant filling and reduction of wrinkles.
CategoryEco
Powerful Plumping Serums
Biossance Launched a Product Packed with Squalane & Copper Peptide
The skincare industry can continue to innovate by developing plumping serums that contain natural and vegan ingredients for instant hydration and visible bouncier skin.
CategoryFashion
Plum-Infused Hybrid Creams
The Plum Plump Hyaluronic Moisturizer is Gel-Like & Works Like a Cream
The beauty industry can benefit from incorporating plum as a key ingredient in skincare products and exploring the use of hybrid creams and refillable packaging.
CategoryFashion
Plumping SPF Moisturizers
The Anthelios HA Mineral Moisturizer Provides Long-Lasting Hydration
The skincare industry can capitalize on the trend for multifunctional beauty products that combine sun protection, hydration, and anti-aging benefits.
