Skincare products are now promising skin-plumping benefits
Trend - Skin-plumping is one of the newest selling points that can be observed in the cosmetics industry. Though hydrating ingredients in skincare have always been the norm, brands are now selling them as "plumping" for people who have fine lines.
Insight - The skincare industry is constantly adapting to the specific needs of consumers, and the many choices that consumers have in this space can often be overwhelming, particularly for newcomers. For those who are beginners to skincare, touted benefits tend to be more convincing than knowing a product's exact ingredients and their individual uses.
Insight - The skincare industry is constantly adapting to the specific needs of consumers, and the many choices that consumers have in this space can often be overwhelming, particularly for newcomers. For those who are beginners to skincare, touted benefits tend to be more convincing than knowing a product's exact ingredients and their individual uses.
Workshop Question - How is your brand catering to those who are new to its product/service?
Trend Themes
1. Skin-plumping - Skincare products are now promising skin-plumping benefits.
2. Antioxidant-rich Formulations - Brands are focusing on developing products enriched with antioxidant-rich ingredients to protect skin from environmental aggressors.
3. Instant Wrinkle-filling Serums - Instant wrinkle-filling serums are designed to provide an alternative to invasive procedures for reducing the appearance of fine lines.
Industry Implications
1. Skincare Industry - The skincare industry has to experiment with innovative ingredients to keep up with the demands of their consumers.
2. Cosmetics Industry - The Cosmetics industry is constantly innovating to provide a wide range of products catered to different consumer needs.
3. Health and Beauty Industry - Development of science-backed cosmetic formulations is presenting disruptive innovation opportunities for the Health and Beauty industry for clean beauty products.
