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Tranexamic Skincare

Tranexamic acid is now being used as a topical brightening ingredient

Trend - Tranexamic acid applied topically is the latest popular ingredient in skincare that's purported to brighten skin tone and reduce hyperpigmentation. Everything from melasma to post-acne discoloration is being targeted by products that incorporate this ingredient.

Insight - The skincare industry's growth has come on the tails of more consumers being informed about what products, services and ingredients in this space work best for their needs. Thanks to social media and the growing accessibility of information, consumers are more knowledgable and therefore more likely to turn to brands that offer scientifically effective ingredients.
Workshop Question - How is your brand catering to its more informed customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
38,234 Total Clicks
Date Range:
Aug 20 — Jan 22
Trending:
Fresh and Warm
Consumer Insight Topics:

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