Brands release skincare oils that are formulated for acne-prone skin
Trend - With oil-free products no longer considered to be the only way to achieve acne-free skin, more brands are releasing oils that are specially formulated to prevent and treat acne and inflammation.
Insight - The cosmetics industry is ever-evolving due to consumers' many skincare needs, and their increasing enjoyment in learning about and creating skincare routines. Brands that are able tap into consumers growing curiousity in this space with unlikely products and formulas can stand out among their many competitors.
Insight - The cosmetics industry is ever-evolving due to consumers' many skincare needs, and their increasing enjoyment in learning about and creating skincare routines. Brands that are able tap into consumers growing curiousity in this space with unlikely products and formulas can stand out among their many competitors.
Workshop Question - How could your brand better differentiate itself from competitors?
Trend Themes
1. Acne-preventing Skincare Oils - Brands are formulating skincare oils that are specially designed to prevent and treat acne, tapping into consumers' increasing willingness to try out new skincare products.
2. Sustainable and Simplified Skincare - Brands are catering to consumers' growing demand for sustainable and organic skincare products with simple, eco-friendly ingredients and traceable sourcing, as seen in the rise of microbiome skincare and Symbiome's organic products.
3. Cbd-infused Skincare - Skincare products infused with CBD are on the rise, offering consumers a natural, plant-based solution to nourish and protect the skin, as seen in Rya Organics' Serum and Oil Duo.
Industry Implications
1. Cosmetics Industry - The cosmetics industry is constantly evolving to cater to consumers' diverse skincare needs, creating opportunities for brands to tap into consumers' curiosity and deliver innovative solutions.
2. Sustainability Industry - Growing concern for environmental sustainability is driving demand for eco-friendly and organic products, offering opportunities for businesses to innovate in sustainable skincare and traceable sourcing.
3. CBD Industry - The CBD industry is on the rise, offering businesses opportunities to incorporate CBD-infused products into their skincare lines, offering natural, plant-based solutions that can help soothe the skin and protect against visible signs of aging.
