Category
Fashion
Smile Cosmetics
Trend cluster
Category
Compostable
Beauty
Beauty brands are reducing their impact with compostable packaging.
5.8
Trend score
Trend
What is the Compostable Beauty trend?
Compostable Beauty: Compostable packaging solutions in the beauty space are becoming more popular as brands in the cosmetic industry look to reduce their environmental impact. Everything from brands selling luxury goods to ones selling inexpensive beauty items are now adopting such packaging.
Insight
The consumer insight behind the Compostable Beauty trend
The average North America consumer's climate anxiety is worsening as the impact of climate change becomes visible for people to see in the form of pollution, natural disasters, and warmer weather. Now, more people are turning to eco-friendly options to reduce some of their consumption guilt, and this shift in consumer values will only strengthen over time.
Trend themes
Themes within the Compostable Beauty trend
Three behaviours holding the trend together01
Compostable Packaging
The use of compostable packaging in the beauty industry is becoming increasingly popular, as brands look to reduce their environmental impact and meet consumer demand for eco-friendly options.
02
Sustainable Luxury Brands
Brands are partnering with sustainable packaging companies to offer luxury products with eco-friendly packaging, meeting the needs of consumers seeking both luxury and sustainability.
03
Microplastic-Free Packaging
Companies are innovating with microplastic-free packaging alternatives, reducing waste creation and providing eco-conscious options for cosmetic consumers.
Industry implications
What the Compostable Beauty trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics
The beauty and cosmetics industry is experiencing a trend towards environmentally sustainable products, and can benefit greatly by shifting towards eco-friendly packaging options.
For
Sustainable Packaging
The sustainable packaging industry is growing, offering companies more eco-conscious options for packaging their products and reducing waste creation.
For
Retail and Consumer Goods
Retailers and manufacturers of consumer goods can benefit from offering eco-conscious, sustainable products and packaging in response to growing demand from environmentally-aware consumers.
Workshop question
How is your brand prioritizing environmental protection?
Trend signals
Trend signals for Compostable Beauty
Trend score 5.8 out of 10, from popularity 83%, activity 80%, freshness 13%.
Popularity83%
Activity80%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Compostable Beauty trend
7 featured examples from Mar 7, 2021 to Mar 1, 2023CategoryEco
Compostable Eyeshadow Compacts
Half Magic's Recyclable Eyeshadow Packaging is Biodegradable
The beauty industry could potentially benefit from incorporating more sustainable and eco-friendly packaging solutions, like Half Magic's biodegradable eyeshadow compacts.
CategoryEco
Compostable Beauty Pouches
Proverb Skin Created a Home Compostable Paper-Based Sample Pouch
The beauty and skincare industry can invest in sustainable packaging solutions like home compostable sachets to reduce waste and cater to eco-conscious consumers.
CategoryEco
Sustainable Luxury Beauty Brands
Innerbark Teamed with Sulapac to Provide Sustainable Packaging
Eco-friendly and sustainable beauty products and packaging options can disrupt the mainstream beauty industry by offering a more environmentally conscious alternative to consumers.
CategoryEco
Jelly Serum Bars
Dew Mighty's Solid Skincare Bar Replaces All Serums, Moisturizers & Oils
The skincare industry can leverage solid skincare bars and all-in-one products to address consumer demand for sustainable and efficient solutions.
CategoryEco
Biodegradable Skincare Packs
Naya's Everyday Essential Kit Is Now Packaged in Biomass and Mycelium
Opportunity to innovate by developing new sustainable packaging materials and pushing for environmentally-friendly packaging across the industry.
CategoryEco
Microplastic-Free Lip Balm Cases
above&beyond Reduces Single-Use Plastic Waste
above&beyond's eco-friendly and sustainable lip balm product is an opportunity for companies in the beauty industry to prioritize sustainability and reduce the amount of plastic w…
CategoryEco
Plastic-Free Serum Sticks
Spinster Sisters Co.'s Face Serum Stick Hydrates on the Go
The personal care industry can innovate by adopting sustainable practices, exploring solid formulations, and finding alternatives to plastic packaging.
