Beauty brands are reducing their impact with compostable packaging
Trend - Compostable packaging solutions in the beauty space are becoming more popular as brands in the cosmetic industry look to reduce their environmental impact. Everything from brands selling luxury goods to ones selling inexpensive beauty items are now adopting such packaging.
Insight - The average North America consumer's climate anxiety is worsening as the impact of climate change becomes visible for people to see in the form of pollution, natural disasters, and warmer weather. Now, more people are turning to eco-friendly options to reduce some of their consumption guilt, and this shift in consumer values will only strengthen over time.
Insight - The average North America consumer's climate anxiety is worsening as the impact of climate change becomes visible for people to see in the form of pollution, natural disasters, and warmer weather. Now, more people are turning to eco-friendly options to reduce some of their consumption guilt, and this shift in consumer values will only strengthen over time.
Workshop Question - How is your brand prioritizing environmental protection?
Trend Themes
1. Compostable Packaging - The use of compostable packaging in the beauty industry is becoming increasingly popular, as brands look to reduce their environmental impact and meet consumer demand for eco-friendly options.
2. Sustainable Luxury Brands - Brands are partnering with sustainable packaging companies to offer luxury products with eco-friendly packaging, meeting the needs of consumers seeking both luxury and sustainability.
3. Microplastic-free Packaging - Companies are innovating with microplastic-free packaging alternatives, reducing waste creation and providing eco-conscious options for cosmetic consumers.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry is experiencing a trend towards environmentally sustainable products, and can benefit greatly by shifting towards eco-friendly packaging options.
2. Sustainable Packaging - The sustainable packaging industry is growing, offering companies more eco-conscious options for packaging their products and reducing waste creation.
3. Retail and Consumer Goods - Retailers and manufacturers of consumer goods can benefit from offering eco-conscious, sustainable products and packaging in response to growing demand from environmentally-aware consumers.
