Category
Fashion
Sneaker Theater
Trend cluster
Category
Protective
SPF
Sunscreens are adapted with ingredients that also offer protection from blue light.
3.8
Trend score
Trend
What is the Protective SPF trend?
Protective SPF: It's been shown that blue light, which emits from screens, can have an impact on the health of consumers' skin. Now, SPF products that protect users from UV radiation are also incorporating ingredients that tackle blue light exposure.
Insight
The consumer insight behind the Protective SPF trend
Consumers' digital habits now encompass professional, social and recreational spheres. This shift over the past few years has had a number of unintended consequences on consumers' lifestyles that range from physical to mental. While the move to virtual is unlikely to change in the next several years, more consumers will turn to brands that help them counter some of the negative affects of constantly being online.
Trend themes
Themes within the Protective SPF trend
Three behaviours holding the trend together01
Blue light protection
SPF products are now incorporating ingredients that protect users from blue light exposure, as consumers’ digital habits encompass professional, social and recreational spheres.
02
Skin-caring sunscreen formulas
Sunscreen formulas with skin-caring ingredients like proteins, blue sea kale, hemp seed, Vitamin C-rich moringa and raspberry seed oil are rising to prominence as consumers seek to counter some of the negative effects of constantly being online.
03
Broad-spectrum protection with added benefits
Multimodal sunscreen products that address multiple concerns, such as hyperpigmentation, dark spots, fine lines, heat-induced freckles, while delivering essential UV protection, are becoming increasingly popular.
Industry implications
What the Protective SPF trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The personal care industry is being disrupted by the growing need for multifunctional skincare products that offer broad-spectrum protection with added benefits, such as skin-caring ingredients, blue light and pollution protection.
For
Technology
As consumers' digital habits increasingly encompass all spheres of life, the technology industry has an opportunity to develop more blue light protection tools to help consumers mitigate negative health impacts.
For
Eco-friendly Products
Sustainable and eco-friendly sunscreen products that feature upcycled ingredients, low zinc levels, reef-safe formulations, and that are free from alcohol, fragrances, gluten and soy are becoming a game-changer in the beauty industry.
Workshop question
How is your brand accommodating customers' lifestyles?
Trend signals
Trend signals for Protective SPF
Trend score 3.8 out of 10, from popularity 58%, activity 46%, freshness 11%.
Popularity58%
Activity46%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Protective SPF trend
4 featured examples from Jul 30 to Sep 30, 2021CategoryFashion
Tinted Sunscreen Cosmetics
Tower 28's SunnyDays SPF 30 is a Two-in-One Mineral Sunscreen
Cosmetic companies can take advantage of the trend towards tinted mineral sunscreens and develop products that cater to eco-conscious consumers in order to stand out in an increas…
CategoryEco
Upcycled Superfruit Sunscreens
Le Prunier Plumscreen is Made with Antioxidant-Rich Upcycled Plums
This industry can leverage plumscreen technology to create sustainable and effective beauty products with upcycled ingredients and skin protection.
CategoryFashion
Glow-Boosting Cooling Sunscreens
The Multimodal Defender Broad Spectrum SPF30 is Brightening
This industry can incorporate the trend of manufacturing cooling sunscreens with skincare benefits and multimodal products for multiple skin concerns.
CategoryFashion
Algae-Infused Sunscreen Serums
The Mara Algae + Zinc Sea Kale Sunscreen Serum Features Sea Kale
Opportunity to expand product offerings to include skin-caring sunscreens that effectively protect against environmental damage.
