Sunscreens are adapted with ingredients that also offer protection from blue light
Trend - It's been shown that blue light, which emits from screens, can have an impact on the health of consumers' skin. Now, SPF products that protect users from UV radiation are also incorporating ingredients that tackle blue light exposure.
Insight - Consumers' digital habits now encompass professional, social and recreational spheres. This shift over the past few years has had a number of unintended consequences on consumers' lifestyles that range from physical to mental. While the move to virtual is unlikely to change in the next several years, more consumers will turn to brands that help them counter some of the negative affects of constantly being online.
Insight - Consumers' digital habits now encompass professional, social and recreational spheres. This shift over the past few years has had a number of unintended consequences on consumers' lifestyles that range from physical to mental. While the move to virtual is unlikely to change in the next several years, more consumers will turn to brands that help them counter some of the negative affects of constantly being online.
Workshop Question - How is your brand accommodating customers' lifestyles?
Trend Themes
-
Blue Light Protection — SPF products are now incorporating ingredients that protect users from blue light exposure, as consumers’ digital habits encompass professional, social and recreational spheres.
-
Skin-caring Sunscreen Formulas — Sunscreen formulas with skin-caring ingredients like proteins, blue sea kale, hemp seed, Vitamin C-rich moringa and raspberry seed oil are rising to prominence as consumers seek to counter some of the negative effects of constantly being online.
-
Broad-spectrum Protection with Added Benefits — Multimodal sunscreen products that address multiple concerns, such as hyperpigmentation, dark spots, fine lines, heat-induced freckles, while delivering essential UV protection, are becoming increasingly popular.
Industry Implications
-
Beauty and Personal Care — The personal care industry is being disrupted by the growing need for multifunctional skincare products that offer broad-spectrum protection with added benefits, such as skin-caring ingredients, blue light and pollution protection.
-
Technology — As consumers' digital habits increasingly encompass all spheres of life, the technology industry has an opportunity to develop more blue light protection tools to help consumers mitigate negative health impacts.
-
Eco-friendly Products — Sustainable and eco-friendly sunscreen products that feature upcycled ingredients, low zinc levels, reef-safe formulations, and that are free from alcohol, fragrances, gluten and soy are becoming a game-changer in the beauty industry.
