Restaurants and pizza brands delivery frozen pizzas to people's homes
Trend - Restaurants and brands are increasingly offering frozen pizza products that can be delivered to consumers' homes as a way for them to purchase and store restaurant-quality pizzas to consume later.
Insight - With consumers spending more time at home amidst the ongoing pandemic, delivery services have become increasingly popular when it comes to buying everything from food to household necessities. With these new routines, consumers have been turning to brands that prioritize convenience while still promising quality.
Insight - With consumers spending more time at home amidst the ongoing pandemic, delivery services have become increasingly popular when it comes to buying everything from food to household necessities. With these new routines, consumers have been turning to brands that prioritize convenience while still promising quality.
Workshop Question - How could your brand better balance quality with convenience?
Trend Themes
1. Convenient Frozen Pizzas - With consumers spending more time at home amidst the ongoing pandemic, delivery services have become increasingly popular when it comes to buying food, and frozen pizzas are no exception.
2. Novelty and Customization in Frozen Pizza Flavors - Consumers are looking for unique and flavorful options in their frozen pizzas, which include unconventional toppings and regional specialties that are not commonly found in pizza franchises.
3. Ready-to-cook Restaurant-quality Meal Delivery Services - The pandemic has created a demand for quality restaurant meals that are convenient and accessible to consumers at home, prompting restaurant chains to launch ready-to-cook meal delivery services.
Industry Implications
1. Food Delivery Services - The pandemic has forever changed the way people enjoy food, making delivery services an essential part of modern life.
2. Pizza Franchises - Pizza franchises are constantly looking for innovative ways to meet the demands of consumers who crave convenience and quality in their pizza options.
3. Meal Delivery Services - Convenience and accessibility are becoming key drivers in the meal delivery industry, prompting the launch of new meal delivery services that offer restaurant-quality meals with minimal preparation and clean-up required.
