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Silicone-Free

Skincare brands tout that their products are free of silicones

Trend - Silicones are now being avoided by some skincare brands that are following in the footsteps of what's popular in hair care. Now, brands are touting that their serums, moisturizers and suncreens are free of this film-forming ingredient.

Insight - The skincare space has a significant customer base that prioritizes "clean" ingredients and products that are free-from various substances. More brands are catering to this growing demand by removing ingredients that are considered to be unnecessary or harmful by some consumers.
Workshop Question - How is your brand catering to the demand for "clean" products?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
31,315 Total Clicks
Date Range:
Feb 20 — Jan 22
Trending:
Just New and Mild
Consumer Insight Topics:

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