Category
Fashion
Scaled Restraint
Trend cluster
Category
Silicone-Free
Skincare brands tout that their products are free of silicones.
2.6
Trend score
Trend
What is the Silicone-Free trend?
Silicone-Free: Silicones are now being avoided by some skincare brands that are following in the footsteps of what's popular in hair care. Now, brands are touting that their serums, moisturizers and suncreens are free of this film-forming ingredient.
Insight
The consumer insight behind the Silicone-Free trend
The skincare space has a significant customer base that prioritizes "clean" ingredients and products that are free-from various substances. More brands are catering to this growing demand by removing ingredients that are considered to be unnecessary or harmful by some consumers.
Trend themes
Themes within the Silicone-Free trend
Three behaviours holding the trend together01
Clean beauty
More skincare brands are removing potentially harmful ingredients, such as silicones, to cater to a growing demand for clean beauty products.
02
Sustainable packaging
Brands, including Milk Makeup, are reducing plastic waste by introducing refillable and eco-friendly packaging for their products.
03
Plant-based ingredients
Brands are incorporating plant-based ingredients like bakuchiol and papaya into their products as a natural and potentially more sustainable alternative to traditional skincare ingredients.
Industry implications
What the Silicone-Free trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry can explore launching more clean, sustainable and plant-based products while reducing the environmental impact of packaging waste.
For
Skincare
Skincare professionals can consider formulating products with natural and plant-based ingredients that prioritize skin health and beauty while reducing synthetic substances that may be harmful to skin.
For
Personal care
Personal care brands can introduce sustainable and convenient packaging in their products while innovating potent and effective formulas that prioritize health and wellness.
Workshop question
How is your brand catering to the demand for "clean" products?
Trend signals
Trend signals for Silicone-Free
Trend score 2.6 out of 10, from popularity 33%, activity 34%, freshness 11%.
Popularity33%
Activity34%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Silicone-Free trend
4 featured examples from Feb 14, 2020 to Jun 8, 2021CategoryEco
Refillable Tinted Sunscreen Pens
Milk Makeup's New Sunshine Skin Tint Packaging Reduces Waste
The beauty industry can create sustainable and eco-friendly packaging solutions and refillable products to reduce waste.
CategoryFashion
Restorative Body Care Collections
boscia's Skin Nutrition Body Collection Boasts Three New Items
Innovation in the development of natural and effective body care products presents an opportunity for companies in the beauty and personal care industry to capture market share.
CategoryFashion
Oil-Absorbing Skin Serums
'Liquid Powder' Creates a Powdered Finish Without the Use of Talc
Opportunity for beauty brands to expand their product offerings with innovative oil-absorbing serums and liquid-to-powder formulas.
CategoryFashion
Silicone-Free Eye Creams
Ghost Democracy’s Boomerang Firming Eye Concentrate Reduces Puffiness
The skincare industry can capitalize on the trend towards silicone-free eye creams and develop new products that feature natural anti-inflammatory ingredients.
