Skincare brands tout that their products are free of silicones
Trend - Silicones are now being avoided by some skincare brands that are following in the footsteps of what's popular in hair care. Now, brands are touting that their serums, moisturizers and suncreens are free of this film-forming ingredient.
Insight - The skincare space has a significant customer base that prioritizes "clean" ingredients and products that are free-from various substances. More brands are catering to this growing demand by removing ingredients that are considered to be unnecessary or harmful by some consumers.
Insight - The skincare space has a significant customer base that prioritizes "clean" ingredients and products that are free-from various substances. More brands are catering to this growing demand by removing ingredients that are considered to be unnecessary or harmful by some consumers.
Workshop Question - How is your brand catering to the demand for "clean" products?
Trend Themes
1. Clean Beauty - More skincare brands are removing potentially harmful ingredients, such as silicones, to cater to a growing demand for clean beauty products.
2. Sustainable Packaging - Brands, including Milk Makeup, are reducing plastic waste by introducing refillable and eco-friendly packaging for their products.
3. Plant-based Ingredients - Brands are incorporating plant-based ingredients like bakuchiol and papaya into their products as a natural and potentially more sustainable alternative to traditional skincare ingredients.
Industry Implications
1. Beauty - The beauty industry can explore launching more clean, sustainable and plant-based products while reducing the environmental impact of packaging waste.
2. Skincare - Skincare professionals can consider formulating products with natural and plant-based ingredients that prioritize skin health and beauty while reducing synthetic substances that may be harmful to skin.
3. Personal Care - Personal care brands can introduce sustainable and convenient packaging in their products while innovating potent and effective formulas that prioritize health and wellness.
