Face and body washes now tout their ability to protect the skin's barrier
Trend - Skin barrier protection is becoming a greater priority, particularly for people with dry and/or sensitive skin. Now, everything from face to body washes are now touting their ability to cleanse the skin without disrupting or harming the skin's barrier.
Insight - As consumers continue to prioritize skincare as part of their daily wellness rituals, they're increasingly expecting that brands cater to their individual needs. The many choices in this space means that those who are passionate about skincare are constantly expeirmenting, pushing brands to be more innovative in developing their formulas and more impactful in their branding.
Insight - As consumers continue to prioritize skincare as part of their daily wellness rituals, they're increasingly expecting that brands cater to their individual needs. The many choices in this space means that those who are passionate about skincare are constantly expeirmenting, pushing brands to be more innovative in developing their formulas and more impactful in their branding.
Workshop Question - How is your brand adapting to consumers' changing expectations?
Trend Themes
1. Skin Barrier Protection - Consumers are increasingly looking for skincare products that protect and maintain the skin's barrier to cater to individual needs.
2. Microbiome-enhancing Body Cleansers - Body cleansers with pre-, post- and probiotics are becoming a trend as consumers focus on restoring and maintaining healthy bacteria levels on the skin.
3. Mid-winter Hydrating Products - Hydrating skincare products are being launched to help combat winter dryness and maintain long-lasting hydration.
Industry Implications
1. Skincare - The skincare industry can leverage these trends to create innovative products that cater to individual consumer needs.
2. Microbiome-friendly Products - Companies in the microbiome-friendly product space can develop new body cleansers with pre-, post- and probiotics to support healthy skin bacteria levels.
3. Winter Skincare - Businesses focusing on winter skincare can develop hydrating products that target the effects of cold weather on the skin to provide long-lasting hydration.
