Plus Size-Friendly Mattresses

Big Fig Mattresses Offer Enhanced Support for Different Body Types

The Big Fig mattresses are a high-quality bedroom furniture option for those with a bigger body type to help them enjoy enhanced support that's built to last. The mattresses come in a range of size options and are crafted with a hybrid design that aims to solve the problems that those with a bigger body type commonly experience. This includes material softening, sagging, loss of comfort, a lack of edge support, poor overall support, shifting materials, a lack of durability and more.

The Big Fig mattresses have 1,600 individually wrapped coils inside along with three layers of high-density polyfoam, which all work together to provide impressive comfort that will last. The mattresses come vacuum-packed and backed by a 120-night trial period as well as an impressive 20-year warranty.

Plus-size Mattresses
Opportunity for mattress companies to create specialized mattresses for people with different body types.
Hybrid Mattress Design
Potential for mattress companies to innovate new materials and designs to improve overall support for sleepers.
Extended Warranty and Trial Periods
Opportunity for companies in any industry to provide longer trial periods and warranties to instill consumer trust and confidence.

Industries Being Reshaped

Furniture
With the rise of innovative materials and design, there is an opportunity for the furniture industry to create specialized products for people with different needs.
Sleep Technology
The development of advanced materials and designs for mattresses represents an opportunity for companies in the sleep technology industry.
Consumer Goods
Innovative warranties and trial periods instill greater confidence in consumers, providing an advantage for businesses across a range of consumer goods sectors.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 13%
Freshness 10%