Self-care products use braille to accommodate people with visual impairments
Trend - As brands in a range of industries become more accessible, self-care products are accommodating people with visual impairments by using braille alongside printed labels. These inclusive products help people with blindness purchase and use these products without assistance.
Insight - Inclusion has become an important priority for North American consumers, particularly as diverse and socially educated Gen Z and Millennials drive consumer trends. Younger demographics are more likely to seek out brands that align with their values--which increasingly include diversity, accessibility, and sustainability.
Insight - Inclusion has become an important priority for North American consumers, particularly as diverse and socially educated Gen Z and Millennials drive consumer trends. Younger demographics are more likely to seek out brands that align with their values--which increasingly include diversity, accessibility, and sustainability.
Workshop Question - How is your brand authentically aligning itself with its customers values and needs?
Trend Themes
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Inclusive Packaging with Braille Labeling — Brands across industries are implementing braille labeling on their packaging to better serve visually impaired communities and address the market gap.
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Accessibility in Beauty Tools — The beauty industry is introducing accessibility-focused beauty tools, such as inclusive brushes, to accommodate consumers with disabilities or impairments.
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Inclusivity in Skincare Products — Skincare and cosmetics brands are creating adaptive cosmetics for people with disabilities or impairments, with some brands even using scents and textures to cater to visually impaired communities.
Industry Implications
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Beauty Industry — Brands in the beauty industry are expanding their market and increasing customer loyalty by introducing innovative and inclusive products that incorporate accessibility and diverse communities.
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Consumer Goods Industry — Consumer goods companies can benefit from considering accessibility and inclusivity in their product design, which can become a key social and branding advantage in reaching wider markets and consumers with diverse needs and wants.
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Social Responsibility Sector — Companies that prioritize inclusivity in their branding and product design, such as incorporating braille labeling, can benefit from aligning with a broader vision of social responsibility that centers around equity, diversity, and accessibility.
5 Featured, 44 Examples:
68,222 Total Clicks
Date Range:
Jan 21 — Jul 22
Trending:
Warm
Consumer Insight Topics:
