Self-care products use braille to accommodate people with visual impairments
Trend - As brands in a range of industries become more accessible, self-care products are accommodating people with visual impairments by using braille alongside printed labels. These inclusive products help people with blindness purchase and use these products without assistance.
Insight - Inclusion has become an important priority for North American consumers, particularly as diverse and socially educated Gen Z and Millennials drive consumer trends. Younger demographics are more likely to seek out brands that align with their values--which increasingly include diversity, accessibility, and sustainability.
Insight - Inclusion has become an important priority for North American consumers, particularly as diverse and socially educated Gen Z and Millennials drive consumer trends. Younger demographics are more likely to seek out brands that align with their values--which increasingly include diversity, accessibility, and sustainability.
Workshop Question - How is your brand authentically aligning itself with its customers values and needs?
Trend Themes
1. Inclusive Packaging with Braille Labeling - Brands across industries are implementing braille labeling on their packaging to better serve visually impaired communities and address the market gap.
2. Accessibility in Beauty Tools - The beauty industry is introducing accessibility-focused beauty tools, such as inclusive brushes, to accommodate consumers with disabilities or impairments.
3. Inclusivity in Skincare Products - Skincare and cosmetics brands are creating adaptive cosmetics for people with disabilities or impairments, with some brands even using scents and textures to cater to visually impaired communities.
Industry Implications
1. Beauty Industry - Brands in the beauty industry are expanding their market and increasing customer loyalty by introducing innovative and inclusive products that incorporate accessibility and diverse communities.
2. Consumer Goods Industry - Consumer goods companies can benefit from considering accessibility and inclusivity in their product design, which can become a key social and branding advantage in reaching wider markets and consumers with diverse needs and wants.
3. Social Responsibility Sector - Companies that prioritize inclusivity in their branding and product design, such as incorporating braille labeling, can benefit from aligning with a broader vision of social responsibility that centers around equity, diversity, and accessibility.
5 Featured, 44 Examples:
54,841 Total Clicks
Date Range:
Jan 21 — Jul 22
Trending:
Warm
Consumer Insight Topics:
