Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accessible
Self-Care
Self-care products use braille to accommodate people with visual impairments.
4.2
Trend score
Trend
What is the Accessible Self-Care trend?
Accessible Self-Care: As brands in a range of industries become more accessible, self-care products are accommodating people with visual impairments by using braille alongside printed labels. These inclusive products help people with blindness purchase and use these products without assistance.
Insight
The consumer insight behind the Accessible Self-Care trend
Inclusion has become an important priority for North American consumers, particularly as diverse and socially educated Gen Z and Millennials drive consumer trends. Younger demographics are more likely to seek out brands that align with their values--which increasingly include diversity, accessibility, and sustainability.
Trend themes
Themes within the Accessible Self-Care trend
Three behaviours holding the trend together01
Inclusive Packaging with Braille Labeling
Brands across industries are implementing braille labeling on their packaging to better serve visually impaired communities and address the market gap.
02
Accessibility in Beauty Tools
The beauty industry is introducing accessibility-focused beauty tools, such as inclusive brushes, to accommodate consumers with disabilities or impairments.
03
Inclusivity in Skincare Products
Skincare and cosmetics brands are creating adaptive cosmetics for people with disabilities or impairments, with some brands even using scents and textures to cater to visually impaired communities.
Industry implications
What the Accessible Self-Care trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Brands in the beauty industry are expanding their market and increasing customer loyalty by introducing innovative and inclusive products that incorporate accessibility and diverse communities.
For
Consumer Goods Industry
Consumer goods companies can benefit from considering accessibility and inclusivity in their product design, which can become a key social and branding advantage in reaching wider markets and consumers with diverse needs and wants.
For
Social Responsibility Sector
Companies that prioritize inclusivity in their branding and product design, such as incorporating braille labeling, can benefit from aligning with a broader vision of social responsibility that centers around equity, diversity, and accessibility.
Workshop question
How is your brand authentically aligning itself with its customers values and needs?
Trend signals
Trend signals for Accessible Self-Care
Trend score 4.2 out of 10, from popularity 63%, activity 52%, freshness 12%.
Popularity63%
Activity52%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessible Self-Care trend
5 featured examples from Jan 16, 2021 to Jul 25, 2022CategoryFashion
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
Companies specializing in Braille technology and adaptive solutions can capitalize on partnerships with beauty brands to develop innovative products catering to visually impaired…
CategoryFashion
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
The Beauty and Cosmetic industry can benefit through the creation of products and packaging made for the blind community.
CategoryFashion
Braille-Printed Self Care Packaging
Cleanlogic Will Begin Printing Braille on All Packaging
The beauty and personal care industry can benefit from making packaging more accessible to visually impaired consumers through the use of braille-printing and other accommodations.
CategoryFashion
Easy-Open Facial Moisturizers
Olay is Introducing Accessible Jars for Its Drugstore Moisturizers
The beauty and personal care industry can benefit from incorporating inclusive packaging solutions that cater to a wider consumer base while promoting inclusivity.
CategoryFashion
Inclusive Eyeshadow Brushes
'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments
Inclusive beauty tools are a disruptive innovation opportunity that can cater to the needs of individuals with disabilities and impairments.
