Olay is Introducing Accessible Jars for Its Drugstore Moisturizers
Laura McQuarrie — November 4, 2021 — Fashion
Olay Regenerist Micro-Sculpting Cream is an iconic drugstore moisturizer that sells about 17 jars every minute and has been a dermatologist favorite for years. Now, this product, and other best-selling moisturizers from the brand, are being introduced with the first limited run of Easy Open Lids.
As Olay says, "For decades, we've focused on developing better formulas for all types of skin. But our jar design hasn't been accessible for all types of women. We realized it's time to change that." The new Easy Open Lid was created to improve the accessibility of the product for people with a wide range of conditions, from dexterity issues and limb differences to vision impairments. The lid is equipped with wings on both sides, labels with higher contrast, a raised top with texture for enhanced grip and Braille.
As Olay says, "For decades, we've focused on developing better formulas for all types of skin. But our jar design hasn't been accessible for all types of women. We realized it's time to change that." The new Easy Open Lid was created to improve the accessibility of the product for people with a wide range of conditions, from dexterity issues and limb differences to vision impairments. The lid is equipped with wings on both sides, labels with higher contrast, a raised top with texture for enhanced grip and Braille.
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