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Beneficial Indulgence

Foods that are typically considered indulgent offer brain-boosting benefits

Trend - Nootropics and adaptogens have become popular for their ability to enhance mental altertness and performance, and brands are now putting these ingredients in items that were once only seen as indulgent. Everything from soda to chocolate, once considered unhealthy, are being enhanced with these ingredients.

Insight - Diet culture has shifted to focus more on overall wellbeing and less on weight-loss, which has made consumers who are trying to maintain their health less restricted in their food and beverage options. Now, consumers turn to brands that prioritize a healthy balance of indulgence and nutrition so they can consume guilt-free.
Workshop Question - How is your brand prioritizing balanced indulgence for its customers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
33,529 Total Clicks
Date Range:
Dec 19 — Jan 22
Trending:
This Quarter and Warm
Consumer Insight Topics:

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