As the October 2017 marketing trends reveal, brands are going the extra mile to create unique in-store experiences for their customers. Whether this involves an interactive activity, or simply a physical space to test out products that are normally purchased online, it is clear that the in-store shopping experience is changing.
One way in which traditional retailers are making the in-store experience more appealing is with interactive spaces that let consumers actually test out different products. One such example is Muji's recent Aroma Bar activation in Selfridges' London Flagship, where experts were onsite to help consumers combine the perfect scent for their home.
However, it is not just traditional retailers who are thinking about how to improve in-store shopping. Indeed, many online-only business are now setting up physical spaces to cater to the consumer desire to see and test out a product in real life before making a purchase. This is exactly what Casper will be doing in 2018, with a series of physical pop-up shop for its online mattress business.
Top 55 Marketing Ideas in October
From In-Store Aromatherapy Bars to Mattress Brand Pop-Ups:
Katherine Pendrill — Oct 29, 2017 — Marketing
54
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
53
Minimalist In-Store Promotions
Target's Minimalist Redesign Eliminates Its Promotional Signage
52
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
51
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
50
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
49
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
48
Shopper-Friendly Retail Stores
This Target Store Design Reimagines the Shopper Experience
47
Futuristic Urban Cereal Bars
New York's Cereal Bar is Expanding Globally with 'Kith Treats Tokyo'
46
Furnished City Campaigns
IKEA's Wonderful Everyday Tour Shares Delights in Unexpected Places
45
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
44
Collaborative Car Design Experiences
Chevrolet Indie Fridays Invited Guests to Spray Paint a Car
43
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
42
Fast Food Mooncakes
McDonald's is Now Boxing Baked Mooncakes for the Mid-Autumn Festival
41
Makeup Brand Music Videos
This Milk Makeup Music Video Introduces the Brand's Theme Song
40
Artistic Fast Food Campaigns
McDonald's France Releases a Unique 'Open Late' Campaign
39
Dorm Room Advice Columns
IKEA Offers a Yearly Advice Column for Dorm Room Design Ideas
38
Airport Lounge VR Trips
Bacardi and Virgin Atlantic Team Up for VR Experience in Airport Lounge
37
Social Media-Style Magazine Covers
This Elle Russia October Cover is Styled Like an Instagram Post
36
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
35
Nostalgic Food Delivery Promotions
Foodora's Back to School Promotion Recreates Lunchbox Favorites
34
Handcrafted Pizza Boxes
These Pizza Box Designs Illustrate the Stories Behind Pizza Hut Orders
33
Emotion-Detecting Condiment Apps
Marmite's TasteFace Uses Facial Recognition to Read Reactions
32
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
31
Consumer Profile-Creating Platforms
ErnestButler Helps You Build Comprehensive Customer Personas
30
Modular Video Walls
LEDskin is a Compact, Portable Component Making Up Big Screens in Multiples
29
Health-Promoting Sugar Installments
KIND's Sugar Sculptures Warn Parents of Unhealthy Snacks
28
VR Restaurant Training Programs
KFC Employees are Learning to Make Food in Virtual Reality
27
Branded Solar Eclipse Experiences
Warby Parker Offered a Pinhole Projection Template and More
26
Online Mattress Pop-Up Spaces
Casper Pop-Up Stores Will Be Appearing Throughout the US in 2018
25
Living Zombie Billboards
AMC's Live-Action Billboard Puts Undead Creatures on Display
24
QR Tourism Campaigns
The Hong Kong Tourism Board is Sharing the City with Artfully Designed Codes
23
Smashed Billboard Stunts
O2 Set Up Fitting Advertisements to Show of Its Free Screen Replacements
22
Streetwear Brand Chopsticks
Supreme Released a Chopstick, Sake and Bowl Set with a Matching Box
21
Political Candy Packaging
These Concrete Block Containers Serve as Thrones to Totalitarian Treats
20
Burger Chain Cryptocurrencies
Burger King Launched 'WhopperCoin' as Its Own Digital Currency
19
Water-Branded Fashion Events
Toronto Fashion Week Fall 2017 Introduced a Fiji Water Sponsorship
18
Extreme Desert Driving Videos
Terrakhana Features Stunt Driver Ken Block Racing Through the Desert
17
Labor-Minimizing Concept Stores
'Simply Goodwill' Offers Shoppers a More Traditional Approach
16
Exclusive Fast Food Plushies
The Kidrobot x Shake Shack Collection Features Food-Themed Characters
15
Ruinous Outdoor Ad Campaigns
Adam Ruins Everything's Billboards Playfully Denigrate Tourist Spots
14
Month-Long Cosmetic Campaigns
'e.l.f's' '30 Days of New New' Campaign Introduces 15 New Products
13
QSR Uniform Streetwear
White Castle is Collaborating with Telfar on a Clothing Collection
12
Responsible Alcohol Consumption Campaigns
Heineken is Getting to the Bottom of Drinking & Driving
11
Back-to-School Prize Lockers
Dixie Outlet Mall's Prize Locker Unlocks Access to Daily Giveaways
10
In-Store Aromatherapy Bars
Muji Introduced an 'Aroma Bar' to Selfridges' London Flagship
9
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
8
Mystery Burger Boxes
In France, Burger King Now Lets Customers Leave Their Order to Chance
7
Toronto Beauty Brand Pop-Ups
This Limited-Time Glossier Pop-Up Will Be in the West Queen West Area
6
Anime-Branded Candy Collaborations
Sanrio Created a Line of Hello Kitty Candies with Sugarfina
5
Streaming Site Cannabis Strains
The Netflix Collection Offers 10 Strains of Medical Cannabis
4
Inclusive Back-to-School Campaigns
Gap Kids' Latest Ad Promotes Diverse and Inclusive Classrooms
3
Contactless Ice Cream Trucks
Barclaycard's 'Contactless Cones' Pay & Pour in 60 Seconds
2
Cliffside Pop-Up Shops
37.5 Technology Set Up Its 'Cliffside Shop' on the Face of a Mountain
1
Diversity Promoting Supermarket Stunts
The German Supermarket Edeka Made a Point About Inclusion
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Multi-Sensory Streetwear Stores
Presented By Launches an Immersive Sneaker Store in Riyadh
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Multi-Sensory Footwear Pop-Ups
The UGG Feel House is a Comfort-Focused Community Space
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Walk-In Freezer Concept Stores
Sainsfreeze Shows Customers How to Freeze Foods & Reduce Waste
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Empathic Emporium Pop-Ups
Not on the High Street's FML Store is Full of Uplifting Curated Gifts
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Ethical Neighborhood Convenience Stores
The Goods Mart is a Curated Better-for-You Store
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
DTC Kitchenware Stores
Kitchenware Brand Our Place Opens its First Physical Store in Los Angeles
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Aromatic Memory Projection Systems
The Scent Camera & Memory Station by Yue Wang is Immersive
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Inviting Contemporary Auto Dealerships
Rivian’s Spaces Aims to Disrupt the Auto Retail Space
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Craft-Centric Retail Locations
LOEWE Amsterdam Opens with a Colorful Interior
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Aromatherapy-Personalizing Tools
JennScents' Offers a Tool that Creates the Perfect Scent for You
Retail Sexual Wellness Expansions
Sexual Wellness Brand Tabu Launches at Sephora Stores
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Mattress Brand Sleep Hotels
The Emma Sleep Hotel Welcomes Guests in Sydney & Taipei
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Elderly Customer-Reserved Retail Zones
JD Announced Exclusive Service Zones for Elderly Customers
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Liveable Artful Pop-Up Installations
Julie Cloos Mølsgaard Creates a Pop-Up Hotel Installation
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Honey-Infused Holiday Pop-ups
Gisou Just Opened Up a Christmas Pop-Up Store in London
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Innovative SCO Kiosks
Austrian Brand Shopreme Debuts a New Self-Checkout Kiosk for Retailers
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
London-Based Startup Retailers
The Nothing Store is Opening a Location in Soho, London
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
All-White Interior Artful Galleries
Samsøe Samsøe Highlights a Blank Canvas in New Pop-Up
App-Powered Checkout Stores
MAPCO Opened its First Checkout-Free Convenience Store
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Seasonal Grocer Celebrations
Natural Grocers AUTUMNFEST Offers Ample Discounts
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta