15 Narrative Packaging Concepts

These examples of narrative packaging range from cultural cake boxes to ancient tea labels that celebrate the spirit and culture of Ancient China. These examples of food and beverage packaging are adorned with motifs that represent authentic ingredients and rich flavor profiles associated with the booming nation.

Standouts include YILI's limited edition mineral water bottles -- designed by creative agency Brandimage -- that replace plain labels with botanical and colorful ones. These labels are not only eye-catching but are inspired by flowers and herbs that are native to the Guangdong region, the source of YILI's fresh water product.

Additional favorites include Tea Charlie's landscape-inspired brand identity that marries vintage typography with minimalist design details. These narrative packaging innovations range from cultural to ingredient-focused examples that are designed to both inform and catch the eye of consumers.