Just as there are medications that come in sets to be taken during the night and the day, Agência BUD developed a day and night drink concept for keeping energy levels high.
The fun pair of drinks has been branded as a beverage that 'Looks Good' for Day and for Night. Playing off of the drink's ability to keep your eyes looking awake, the logo cleverly expresses what it looks like to be alert, as well as what a struggle it can be in the nighttime.
Since the beverage formulas contain no sugar and low sodium, this simplicity is reflected in the design of the packaging, stressing that what you get from the cans is pure energy when you need a boost day or night.
Key Themes Behind This Trend
- Day-night Beverages
- Opportunity to develop unique beverage formulations that cater to specific times of day.
- Low-sugar Energy Drinks
- Opportunity to create energy drinks that provide a sustained source of energy without high sugar levels.
- Clever Logo Design
- Opportunity to create memorable and clever logo designs that communicate product benefits.
Where This Applies
- Beverage Industry
- Innovation opportunity to create functional and healthy beverages for specific times of day.
- Fitness Industry
- Innovation opportunity to develop energy drinks that cater to athletes and fitness enthusiasts.
- Marketing Industry
- Opportunity to create clever and memorable marketing campaigns and branding for energy drinks.
