Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Looks Good Day and Night Drinks Help Promote Alertness Always

Just as there are medications that come in sets to be taken during the night and the day, Agência BUD developed a day and night drink concept for keeping energy levels high.

The fun pair of drinks has been branded as a beverage that 'Looks Good' for Day and for Night. Playing off of the drink's ability to keep your eyes looking awake, the logo cleverly expresses what it looks like to be alert, as well as what a struggle it can be in the nighttime.

Since the beverage formulas contain no sugar and low sodium, this simplicity is reflected in the design of the packaging, stressing that what you get from the cans is pure energy when you need a boost day or night.