Illustrator Alex Trochut was appointed to be the designer of Mumm & Co.'s new limited-edition bottles. Branding the bottles with gilded typography, these products stand out against most bottles of wine.
Alex Trochut specializes in typography as well as illustration. Juxtaposing a Barcelona aesthetic with a Brooklyn dynamic, the designer used hand sketching and digital art mediums to create these sleek bottles. Transforming the flavors of Mumm's champagne into eccentric artwork and interactive displays, Trochut constructed a jet black bottle complete with an all-black topper. On the front of the bottle, "Ca Va" is written in large letters and in a baroque-style font, while "Blanc de Blanche" is written underneath in smaller type.
These limited-edition bottles are set to release in the Spring of 2016.
Key Themes Behind This Trend
- Typographic Packaging
- Opportunity for print and packaging companies to offer design services that elevate wine packaging through the use of typography.
- Interactive Labels
- Opportunity for tech companies to develop technology that enables labels to become interactive displays and reinforces brand identity.
- Limited-edition Collaborations
- Opportunity for wineries and artists/designers to collaborate on limited-edition products that showcase artistry while also driving sales.
Where This Applies
- Print and Packaging
- Print and packaging companies can offer design services that elevate wine packaging through the use of typography and create unique brand experiences.
- Technology
- Tech companies can develop technology that enables labels to become interactive displays for wine and champagne brands.
- Wine and Art
- Wineries and artists/designers can collaborate on limited-edition products that showcase artistry while also driving sales and increasing brand awareness.
