Lancome's La Nuit Tresor fragrance is the cosmetic brand's latest re-launch of the classic 1990s scent and features perfume packaging that is inspired by precious stones. Boasting a diamond shape, the perfume's glass bottle is accented with a dark rose that fits its night-inspired theme.
The Lancome La Nuit Tresor fragrance will be available in stores this February 2015 and is an example of how perfume packaging can be used to sell luxury and fantasy to a consumer.
Tresor, meaning treasure in French is representative of sensuality, femininity and status. The fragrance is infused with notes of black rose and Tahitian vanilla orchid. The floral perfume's packaging is shaped to resemble a jewel or precious stone and will appeal to fans of elegant branding.
Why This Trend Is Growing
- Luxury Perfume Packaging
- Opportunity for cosmetic brands to enhance the consumer experience through visually stunning and luxurious perfume packaging.
- Night-inspired Themes
- Potential for brands to explore night-inspired themes in product design and packaging as a way to appeal to consumers' desire for fantasy and allure.
- Elegant Branding
- Opportunity for businesses to attract consumers with elegant, jewel-like packaging designs that convey a sense of sophistication and luxury.
Industries Being Reshaped
- Cosmetics
- Cosmetic brands can leverage luxury perfume packaging to differentiate and elevate their product offerings in the market.
- Luxury
- Luxury brands can explore night-inspired themes in various industries to create a sense of exclusivity and allure for their target consumers.
- Design
- Design agencies and packaging companies can collaborate with brands to create visually stunning and elegantly branded packaging designs for their products.
