Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Pharrell Williams' GIRL Perfume Packaging Reflects Pharrell's Style

 - Jan 20, 2015
References: sephora & psfk
Pharrell Williams' GIRL perfume is just another example of a fashion endeavor undertaken by the notoriously happy singer to spread his message of awesomeness. Pharrell has been a fashion icon since he broke through in the music scene in the 1990s, and has displayed truly unique and fun fashion and design sense ever since.

This perfume may be called 'GIRL' but is a unisex offering and comes in a 360-degree bottle designed by Pharrell's close friend, the Brooklyn-based artist KAWS. KAWS is renowned for using unconventional canvases, which made him the perfect man to capture Pharrell's famously eccentric and unique style.

Moreover, the packaging for Pharrell Williams' GIRL perfume is also inspired by the street art of New York City.