Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Hora Wine Packaging Associates itself with the Roman Empire
There are two fundamental methods to earn credibility for a brand, either by referencing a rich history of quality or by introducing a fresh edge. Hora Wine packaging opts for the former in both name and visual identity.
Hora was the name of the ancient Roman goddess of the four seasons who had a heavy hand in affecting the climate and consequently the agriculture as well. By dubbing this drink Hora, the makers of the beverage could go as far as suggesting a divine equality of the grapes that have gone into it.
To accompany the powerful name of the vino, the SMART studio of Bosnia & Herzegovina incorporated the images of antique mosaics into Hora Wine packaging, which are contemporary to the goddess's presence in ancient culture.
Hora was the name of the ancient Roman goddess of the four seasons who had a heavy hand in affecting the climate and consequently the agriculture as well. By dubbing this drink Hora, the makers of the beverage could go as far as suggesting a divine equality of the grapes that have gone into it.
To accompany the powerful name of the vino, the SMART studio of Bosnia & Herzegovina incorporated the images of antique mosaics into Hora Wine packaging, which are contemporary to the goddess's presence in ancient culture.
