Hora Wine Packaging Associates itself with the Roman Empire
Amelia Roblin — September 6, 2011 — World
References: sm-art.ba & packagingoftheworld
There are two fundamental methods to earn credibility for a brand, either by referencing a rich history of quality or by introducing a fresh edge. Hora Wine packaging opts for the former in both name and visual identity.
Hora was the name of the ancient Roman goddess of the four seasons who had a heavy hand in affecting the climate and consequently the agriculture as well. By dubbing this drink Hora, the makers of the beverage could go as far as suggesting a divine equality of the grapes that have gone into it.
To accompany the powerful name of the vino, the SMART studio of Bosnia & Herzegovina incorporated the images of antique mosaics into Hora Wine packaging, which are contemporary to the goddess's presence in ancient culture.
Hora was the name of the ancient Roman goddess of the four seasons who had a heavy hand in affecting the climate and consequently the agriculture as well. By dubbing this drink Hora, the makers of the beverage could go as far as suggesting a divine equality of the grapes that have gone into it.
To accompany the powerful name of the vino, the SMART studio of Bosnia & Herzegovina incorporated the images of antique mosaics into Hora Wine packaging, which are contemporary to the goddess's presence in ancient culture.
Trend Themes
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Ancient History Branding — Opportunity for businesses to leverage the credibility and quality associated with ancient history in their brand identity.
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Divine Inspiration Marketing — Opportunity to evoke a sense of divine influence and superior quality through product naming and storytelling.
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Antique Art Integration — Opportunity for businesses to incorporate antique art elements into packaging design to create a sense of heritage and uniqueness.
Industry Implications
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Wine & Spirits — Opportunity for wine and spirits industry to adopt ancient history branding and divine inspiration marketing strategies to differentiate their products.
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Luxury Goods — Opportunity for luxury goods industry to incorporate antique art integration into their packaging design, emphasizing heritage, craftsmanship, and exclusivity.
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Agribusiness — Opportunity for agribusiness industry to leverage ancient history and divine inspiration to enhance their brand image and promote the quality of their produce.
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