Printed movie posters are some of the most commonly used types of film advertising, but as these stunts show, there are so many ways to get creative with promotions and engage fans. With pranks, souped-up vehicles and co-branded products launched to coincide with an upcoming movie, these dynamic stunts make it possible to immerse people in the world of the film. One standout example of this is the use of an augmented reality poster that duped people into thinking they were amidst the same kind of climatic chaos found in Into the Storm.
Overall, some of the most memorable movie marketing campaigns included Ex Machina taking to Tinder with a fake profile to create buzz around the artificial intelligence thriller, the Devil Baby Attack video that went viral for Devil's Due and Air New Zealand's 'The Most Epic Safety Video Ever,' starring cast members from The Hobbit.
25 Movie Marketing Stunts
These Film Advertising Campaigns Entertain People Beyond the Theater:
Laura McQuarrie — May 16, 2015 — Pop Culture
25
Apocalyptic Movie Vehicles
The Cars of Mad Max Fury Road are Deadly Concepts Fit for Survival
24
Nostalgic Footwear Campaigns
Jordan Brand and Warner Bros. Team Up for Another Hare Jordan Line
23
Cinematic Frozen Drinks
These Fun Beverages Take the Shape of Characters from Disney's Frozen
22
Robotic Dating App Stunts
This SXSW Tinder Marketing Stunt Used a Hot Robot to Promote Ex Machina
21
Animated Movie Sneakers
The Boxtrolls x Nike Roshe Run Helps Promote the Film's Release
20
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
19
Shark Attack Pranks
The Fishmonger Shark Attack Prank Causes Screams Ahead of Sharknado 2
18
Cinematic Super Hero Razors
Gillette Creates Themed Razors Based on Avengers Age of Ultron Movie
17
Celebrity Stock Photography
Vince Vaughn and Dave Franco Star in Hilarious Stock Images
16
Dystopian Convention Booths
Hunger Games' Comic Con Booth Merged High Fashion with Samsung Tech
15
Movie Soundtrack Cassettes
Exact Copy of the Guardians of the Galaxy Mixtape to Be Released
14
Evil Baby Viral Pranks
This Viral Devil Baby Video Will Scare you into Theaters for 'Devil's Due'
13
Promotional Movie Marathons
The Ultimate Marvel Marathon Tees Up Avengers: Age of Ultron's Release
12
Pizza-Tossing Trucks
Pizza Hut's Teenage Mutant Ninja Turtles Pizza Thrower is Fully Functional
11
Reverse Car Washes
This Dirty Car Wash Coats Vehicles with Dust to Promote the Mad Max Movie
10
Augmented Movie Posters
This Ad Promotes the 'Into the Storm' Movie with AR Tornadoes
9
Minuscule Movie Trailers
Marvel and Disney's Ant-Man Trailer is Tiny
8
Monkey Movie Screenings
The Dawn of the Planet of the Apes Movie Had Two Chimps Attend Its Opening
7
Middle Earth Airline Commercials
Air New Zealand's Flight Safety Video is Inspired by The Hobbit
6
Roving Theater Trucks
This Portable Cinema Delivery Truck Took a Movie to the People
5
Miniature Movie Billboards
The Ant-Man Billboards Play on the Superhero's Ability to Shrink
4
Reptilian Pizza Promotions
The Return of Pizza Hut's Cheesy Bites Pizza is Tied to Ninja Turtles
3
Tiny Superhero Posters
The Ant-Man Poster Stars a Very Small Paul Rudd in Costume
2
Shark Movie Spoofs
Barknado is a Cute Parody that Encourages People to Adopt Dogs
1
Cinematic Networking Campaigns
Taken 3's LinkedIn Marketing Stunt Promises Skill Endorsement
Related Ideas
Parody Princess Tees
This Disney Frozen T-Shirt Parodies the "Do you Want to Build a Snowman" Line
Sleek Concept Cars
The Lincoln Continental Concept is Equipped For Both Work and Play
3D-Printed Solar Cars
Students at NTU Created a Futuristic Car Design with Additive Manufacturing
Apocalyptic Movie Vehicles
The Cars of Mad Max Fury Road are Deadly Concepts Fit for Survival
Superimposed Movie Poster Mashups
Jaemy Choong Blends Human Subjects with Cinematic Ad Imagery
Autonomous Electric Vehicles
The Chevrolet FNR Concept Appeals to Young Chinese Consumers
Augmented Reality Snack Boxes
Special Snack Boxes Promote the Stand by Me Doraemon Movie in 3D
Eco-Manufactured Vehicles
BMW Concept Car is 3D-Printed Out of Degradable Materials
All-White Fashion Photoshoots
Bright White Future by Jar Concengco Stars Shermaine
Lightweight Minimalist Shoes
The Nike Kaishi is Similar to the Wildly Successful Roshe Run
Social Good Diets
Givesom's 1.25 Diet Has You Spend Only $1.25 on Food and Donate the Rest
Galactic Superhero Figurines
The Gamora Action Figure Looks Identical to Actress Zoe Saldana
Line-Lifting Motivational Posters
Parks and Recreation Quotes From Andy Dwyer Provide Inspiration
Celebratory Basketball Shoes
The Kobe 9 Elite Mamba Moment Shoes Honor Bryant's Recent Milestone
Dystopian Film Fashion
Hunger Games Capitol Couture Showcases Two Pristine Outfits
Live Streamed Razor Unveilings
Gillette Introduces Avengers Razors Online & Offline Simultaneously
Auto-Inspired Shoes
The 'Air Jordan 14 Retro Challenge Red' Kicks Take Tips from Ferrari
Personalized Superhero Toys
Hasbro and 3DPlusMe Team Up for Super Awesome Me Project
Sleek Concept Cars
The Kia Novo Concept Hints At Kia's Future Designs
Pop Culture Propaganda Posters
'The Capitol' Unveiled Photos That Honor the Hunger Games Districts
Neon Nightlife Campaigns
The Latest Alexander Wang Collection is Carefree and Youthful
Elizabethan Sci-Fi Characters
Super Flemish by Sacha Goldberger Re-Imagines Batman, R2D2 and More
Superhero Tree Cosplay
This Realistic Groot Costume Cost Less Than $100 to Make
Awkward Glamour Shots
Photographer Yvonne Todd is Inspired by 90s Commercial Photo Studios
Graphic Comic Book Streetwear
I Am Dope's Superhero Tee Boasts a Dynamic Character Print
Iconic Literature Quotations
BuzzFeed Brings Us the Most Popular Kindle Quotes
Micro-Gasifier Stoves
Awamu Biomass Energy is a For-Profit Environmental Enterprise in Africa
Modular Sneaker Illustrations
Matesz Wojcik Turns Popular Sneaker Designs into Geometric Images
Splitting Concept Cars
The Lane Splitter Car Splits Into Two Motorbikes
Futuristic Samurai Motobikes
The Ronin 47 Motocycle is a Limited Edition Design
Luxury Compact SUVs
This Concept for a Small Porsche SUV Gives Motorists a Happy Medium
Fantasy Superhero Mashups
Mashable Illustrator Bob Al-Greene Re-Envisions GoT Characters
Celebrated Boardwalk Photography
'Looking for Atlantic City' Captures the City's Famous Boardwalk
Exotic Fitness Sneakers
JBF Customs Transforms the Air Jordan 1s Shoes
Cinematic Tribute Photography
Simone Lueck Hosts an Open Casting Call for Famous Cinematic Roles
Interactive Cat Videos
This Interactive Morris the Cat Video is a Preview for SXSW 2015
Lavish Festival Suites
The H&M Airbnb SXSW Sweepstakes is Giving Away Three Free Stays
Standalone Job Search Apps
The LinkedIn Job Search App Focuses on Finding Employment Opportunities
Virtual Reality Sneaker Apps
Lacoste's LCST App Shows Off Its New Line with Augmented Reality
Narrative Film Director Portraits
Julian Rentzsch and Stellavie Design Manufaktur Create Bold Art
Graphic Baroque Sneakers
The Nike Roshe Run Supreme Foamposite Shoes Were Designed by Rhod Quilino
Emoji Tattoo Parlors
Tattly Brings a Temporary Tatt Stall to SXSW for Pop Culture Junkies
Luxury Car Washes
Prime is Positioning Itself as the 'W Hotel of the Carwash World'
Superhero Wearable Sleeping Bags
Marvel by Selk'bag Keeps People Warm by Channeling Superpowers
Cinema Signage Packaging
Moving Image Chocolate Bars Feature Titles of Eight Classic Movies
Minimalist Cinematic Prints
Concepcion Studio's Movie Poster Series is Inspired by Wes Anderson
Versatile Driverless Vehicles
The Vitreous Concept Car Seats Only Passengers for Observatory Rides
Collaborative Retail Studios
The Gift Shop by Red Bull is a Sensory Hub for Co-Creation
Sponsored Charging Stations
Windex Booth Lets You Clean Screens, Boost Batteries and Take Selfies
Inspiring Rap Mottos
BuzzFeed Proves that 50 Cent Lyrics Can Be Motivational
Cult Cinema Couture
The Latest Brain&Beast; Collection References Pop Culture Fashion
Uptempo Basketball Shoes
The Jordan CP3.VIII is Designed for Players Who Play Fast and Furious
Artful Metropass Apps
The NYC METRO AR-T App Turns the Commuter Card into a Canvas
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
Outreach-Optimizing Stats
This Infographic Goes Over the Best Time to Post on Social Media
Extraterrestrial Tree Cupcakes
These Adorable Groot Cupcakes Celebrate the Guardians of the Galaxy
Decadent Dessert Footwear
The Air Jordan Future Premium Dark Chocolate is Sumptuously Sweet
Christmas Networking Campaigns
NSPCC's Christmas Campaign Helps Santa Recruit on LinkedIn
Superhero LEGO Figurines
These LEGO Toys Are Designed to Look Like Popular Marvel Heros
Retro Movie Posters (UPDATE)
Designer Peter Stults Re-Imagines Contemporary Films in the Past
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
Cartoon Family Food Trucks
The Kwik-E-Mart Food Truck Will Be Unveiled at SXSW
Startup Networking Apps
Lunchcruit Builds Professional Connections Through Sit-Down Meals
Absurd Pizza Promos
These Bizarre Stock Photo Ads are the Result of Challenging a BuzzFeed List
Cartoon Princess Water Bottles
Japan's Bourbon Disney Water is Printed with Princesses
Cinematic Anniversary Posters
The Little Rascals 20th Anniversary Poster Recreates the Original
Creepy Car Wash Pranks
Ford's Spooky Car Wash Scares Unsuspecting Drivers & Passengers
Bark Character Cakes
This Groot Cake is Based off of the Guardians of the Galaxy Film
Printed Automotive Wheels
BMW is Revving Up for the DTM with 3D-Printed Race Car Parts
Augmented Reality Reward Services
Dippin' Dots Loyalty Program Designs Ice Cream for the Future
Feminine Sport Sneakers
The Iron Purple Air Jordan 6 GS Shoes are Designed Specifically for Girls
Bow-and-Arrow Sports
Archery Tag Lets People Channel Their Inner Katniss
Shark-Saving Soaps
Lush's Shark Fin Natural Sea Soap Fights Against Shark Finning
Crunchy Taco Pizzas
Pizza Hut Korea's Latest Pizza is Meant to be Eaten Folded Like a Taco
Surprise Pitch Promotions
MasterCard's Surprise Promotion Invites You to Unleash Your Next Idea
Shark Attack Pranks
The Fishmonger Shark Attack Prank Causes Screams Ahead of Sharknado 2
Inspirational Cartoon Revelations
Walt Disney Confessions Anonymously Shares Personal Stories
Scheduling-Optimizing Apps
The Mynd App Helps You to Keep Track of Your Busy Schedule
Sordid Superhero Infographics
The Superlove Poster Visualizes Six Degrees of Sensual Separation
Pop Culture Video Games
'Disney Infinity: Marvel Super Heroes' Makes a Great Gift for the Holidays
Cinematic AR Stunts
FOX Spain's Augmented Reality Experience Wows TV Fans
Minimalist Animated Movie Posters
Harry Potter Gets a Modern Makeover from Jessica Martinez
Manga Sneaker Collaborations
The Jordan Brand x Slam Dunk Collection is Inspired By Manga
Pet Wash Services
This Car Wash Also Services Man's Best Friend
Real-Time Beauty Apps
Modiface's Beauty Mirror App Enhances Features in Real-Time with AR
Collaborative Superhero Cosplays
This Guardians of the Galaxy Team Costume is Incredibly Realistic
Augmented Reality Pilot Displays
'Aero Glass' Helps Pilots Keep Their Eyes on the Skies
Haunted Networking Campaigns
This Fake LinkedIn Profile Encourages Parents to Spend Time with Kids
Warming Fitness Stations
The Russian Olympic Committee's Heat Lamp Design Encourages Activity
Monochromatic Plated Sneakers
The Air Jordan 1 Metal Plated Shoes Feature Hip Wing Logos
Promotional Movie Marathons
The Ultimate Marvel Marathon Tees Up Avengers: Age of Ultron's Release
Playfully Shaped Popsicles
Abadir Design Students Reinvent Popsicles
Infant-Infused Movie Posters
Thanks to His Daughter, BaronVonGrant Creates Baby Movie Posters
Cinematic Athlete Campaigns
Adidas Encourages Young Athletes with Their Sport 15 Film Series
Ferocious Movie Superheroes
Marvel Announces that Black Panther Will Hit Theaters in 2017
In-World Tourist Sites
Galaxy Getaways Offers a Peak at the Places Featured in Marvel's New Movie
Shark Tornado Gaming
The Sharknado Video Game Will Be Released to Coincide with Sharknado 2
Life Preserver Donuts
This Dunkin' Donuts Donut Celebrates Discovery Channel's Shark Week
Positive Polling Apps
The Honestly App Anonymously Surveys Your Friends
Self-Serve Car Washes
The Wash&Drive; Will Cost 12 Million Euro to Develop
BBQ-Themed Research Labs
The GE SXSW Research Lab Boasts a 12 Foot Tall Brisket Smoker
Minuscule Movie Trailers
Marvel and Disney's Ant-Man Trailer is Tiny
Phone Charger Rescue Dogs
The Mophie Battery Rescue Dogs Save Dead Devices at SXSW
Fantasy Shire Beers
These Delicious Kraft Beer Bottles Were Inspired by the Hobbit Films
Comic Book Date Keepers
The 2015 Marvel Calendar Brings It Back to 1981
Projection-Mapped Shoe Ads
Adidas' Projection Mapping Brings Leo Messi to the Streets of Barcelona
Equality Publicity Stunts
The 'Diversity & Inclusion - Love Has No Labels' Ad Showcases Skeletons
Business Dating Apps
BeLinked is Like a Cross Between Tinder and a Linkedin Dating App
On-Demand Interactive Events
Roku's SXSW On Channel Lets Users Experience the Festival From Home
Healthy Superhero Campaigns
Florida Reimagines Old Orange Juice Mascot as Captain Citrus
Spurned Sci-Fi Characters
The Guardians of the Galaxy Rejects Didn't Make the Blockbuster Hit
Reptilian Pizza Promotions
The Return of Pizza Hut's Cheesy Bites Pizza is Tied to Ninja Turtles
Empowering Stock Photography
Getty Images Lean In Depicts Women Not Laughing and Eating Salad
Building Block Movie Trailers
Guardians of the Galaxy LEGO Trailer May Be Better Than the Original
Eco Car-Cleaning Services
Nanak Offers an Eco-Friendly Car Wash with Certified Green Products
Cancer Awareness Cleats
Athletes are Sporting Pink Air Jordan VIs For Breast Cancer Awareness
Guardian-Inspired Trailer Tributes
Star Wars Recut as Guardians of the Galaxy is Out of This World
Mobile Car Wash Services
Washly Cleans Your Car With an Accompanying App
Underprivileged Networking Stunts
This Charity Marketing Stunt Involves a Mock Profile on LinkedIn
Jungle Creature Illuminators
The Luli Table Lamp from CB2 Embodies a Tropical Theme
Tiny Superhero Posters
The Ant-Man Poster Stars a Very Small Paul Rudd in Costume
Context-Adding Phone Apps
The Humin App Contextualizes Your Phone Contacts
Popcorn-Infused Cranberry Bars
These Dark Chocolate and Cranberry Bites are a Tasty Cinema Snack
Latino Movie Snacks
AMC Dine-In Theaters Expand Offerings with Tacos and Margaritas Nationwide
Dystopian Heroine Movie Posters
The Latest Jennifer Lawrence Katniss Image Promotes 'Mockingjay'
Augmented Reality Rock Walls
This Augmented Reality Climbing Wall Aids or Challenges Climbers
Mutant Superhero Costumes
Shameless Maya Transforms into Guardians of the Galaxy's Gamora
Propaganda Movie Teasers
President Snow's Panem Address Urges People to be 'Together as One'