After Totino's saw BuzzFeed's list of 50 Completely Unexplainable Stock Photos No One Will Ever Use (published in May 2014), the pizza brand felt compelled to prove the media outlet wrong by creating their own absurd stock photo ads. Totino's Living felt "we obviously had no choice but to use them. Poorly."
Using the unusual pictures, Totino's created 50 equally silly stock photo ads in a series called BuzzFeed's 50 Unusuable Stock Photos: Used! Pizza slices are photoshopped into the existing images in wacky ways. For example, an underwater nun looking adoringly at a fish becomes her gazing with loving eyes upon a pizza slice with a tail. An astronaut and costumed pony can also be seen riding into outerspace on a pizza slice-shaped rocket.
Why This Trend Is Growing
- Bizarre Stock Photo Ads
- Creating and utilizing bizarre stock photo ads can be an effective way for businesses to differentiate themselves from competitors and generate buzz.
- Humorous Marketing Tactics
- Using humor in marketing tactics can help brands connect with audiences and create memorable experiences.
- Reimagining Existing Content
- Reimagining existing content in a creative and unexpected way can help brands stand out and gain attention.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry, especially in the pizza sector, can benefit from using humorous and unexpected marketing tactics to generate buzz and differentiate themselves.
- Advertising
- The advertising industry can utilize the idea of creating bizarre stock photo ads as a way to create unique and memorable content for brands.
- Social Media
- Social media platforms, such as Instagram, provide an opportunity for brands to showcase their creative side and generate engagement through humorous and unique content.
