Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Athletes are Sporting Pink Air Jordan VIs For Breast Cancer Awareness

 - Oct 30, 2014
References: & solecollector
Pink isn't a color that's generally associated with athleticism, but it is closely associated with compassion -- that's exactly what Jordan brand ambassador athletes have been displaying throughout the month of October by sporting pink Air Jordan VI cleats. The initiative is part of the Jordan Brand's long-standing support for building awareness about breast cancer, a debilitating disease that affects millions of women and their families.

The pink version of the Air Jordan VI cleat features an unabashedly hot and vivid pink upper in addition to eye-catching hyper pink hues. The shoes also feature pink-speckled heel caps as well as a pink cleat plate. The shoes are designed to both get people talking about breast awareness and also provide a pop of stylish color on the field of play.

The retro Air Jordan VI is available on Jordan's website and at select retailers.