Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Dunkin' Donuts Donut Celebrates Discovery Channel's Shark Week

 - Jul 29, 2014
References: discovery & adweek
There are few things that are delicious about the Discovery Channel's Shark Week, unless you happen to be a shark or have one of these fun Dunkin' Donuts donuts in your hand.

In partnership with Discovery, Dunkin' Donuts has made a slight edit to its logo, which now includes a sizable chomp out of it. Instead of a slogan that reads "America runs on Dunkin'" the company has also made a temporary change that says 'Shark Week runs on Dunkin'" on product packaging. As well, you can now order a special edition 'Shark Bite' donut, which has been iced to look like a life preserver, complete with red and white icing. The duo is also running the #DDSHARKWEEK campaign, encouraging donut-eaters to post a picture of themselves attacking a donut like a shark.