The release of Lush's shark-shaped natural sea soap couldn't be more perfectly timed—in addition to the approach of Shark Week on the Discovery Channel, Sharknado 2 comes out on Syfy today, so the Internet is going crazy with everything to do with the terrifying sea predators.
The natural sea soap bar is vegan, and contains oceanic ingredients like seaweed, sea salt, hydrating coconut oil and citrus oil. In partnership with the Discovery Channel, Lush's limited edition Shark Fin Soap raises awareness again shark finning, encouraging people to post using the #finfree tag and sign a petition to end the cruel slaughter of sharks. Additionally, 100% of the proceeds from the purchase of this soap will be donated to United Conservationists, an NFP organization dedicating to protecting sharks.
What Makes This Trend Stand Out
- Vegan Beauty Products
- The trend of vegan beauty products creates opportunities for innovative and sustainable soap formulations.
- Activism Through Consumer Goods
- The trend of using consumer products as a platform for activism presents opportunities for businesses to engage customers in social and environmental causes.
- Collaborations for Conservation
- The trend of collaborations between brands and organizations for conservation efforts offers opportunities for businesses to drive awareness and support for important causes.
Sectors Adopting This
- Beauty and Personal Care
- The beauty and personal care industry can leverage the trend of vegan beauty products to develop and market sustainable and cruelty-free soap products.
- Consumer Goods
- Businesses in the consumer goods industry can capitalize on the trend of using products as a platform for activism by aligning their brand with social and environmental causes.
- Nonprofit Organizations
- Nonprofit organizations dedicated to conservation can explore collaborations with brands to raise awareness and funding for their initiatives.
