The Kia Novo is a boldly minimalistic auto design that the Korean automaker claims hints at its future designs. The Novo is named after the Latin notion of making something fresh and new. The design certainly lives up to this notion by shunning the traditional Kia styling characterized by a wide stance, bold design features and a low profile.
The minimalistic design on the Kia Novo is designed not to over-stimulate drivers, and rather provide something of a "sanctuary" for drivers, with plush leather and modern aluminum highlights and various high-tech features. The car's instruments are displayed on a futuristic three-dimensional holographic display in front of the driver. A 'blind control' touchpad besides the steering wheel allows drivers to control vehicular functions without having to look away from the road.
The vehicle speaks to Kia's awareness of the modern urban vehicle market, with drivers looking to move away from bombastic and bold designs to more minimalistic designs.