A cross between dodgeball and paintball, Archery Tag hones in on the sport of the moment thanks to the popularity of 'The Hunger Games' franchise and hit television shows such as 'The Walking Dead.' With their heavy use of bows and arrows, it is only natural that people would want to try their hand at it as well.
But instead of simply shooting at a target over and over again, Archery Tag allows people to fight for their lives in a game that is full of competitive spirit and fun elements. Invented by John Jackson of Instinct Archery, Archery Tag involves two teams that scramble to collect arrows at the center of the arena, then proceed to shoot at each other with the foam-tipped arrows.
What's Driving This Trend
- Adventure Sports
- The rise of Archery Tag showcases the growing popularity of adventure sports that offer unique, adrenaline-fueled experiences to participants.
- Nerf Sports
- Archery Tag's use of foam-tipped arrows presents a potential trend in DIY, safer versions of popular sports like paintball and dodgeball.
- Celebrity-inspired Sports
- The popularity of 'The Hunger Games' and 'The Walking Dead' has spawned a trend of fans wanting to play sports and games inspired by their favorite characters and movies/shows.
Who This Affects Most
- Sporting Goods
- Archery Tag presents an opportunity for sporting goods companies to develop and market unique, exciting sports and experiences that cater to the growing demand for adventure and excitement in leisure activities.
- Event Hosting
- Companies specializing in event hosting and party planning could incorporate Archery Tag as a thrilling, memorable addition to their offerings for everything from birthday parties to team-building events.
- Entertainment
- Archery Tag's blend of competitiveness and fun makes it an ideal addition to entertainment venues, such as theme parks and family entertainment centers, searching for fun experiences to offer guests.
