The cosmetics industry is always striving to create the best products for consumers, and the August 2020 cosmetics lineup of trends underscores how the industry is staying abreast of current innovations.
One beauty brand is leveraging the increasingly popular "faux freckle" trend that began on social media as a beauty filter and quickly inspired a host of beauty bloggers giving tutorials on how to achieve the youthful, sunkissed look. The
Freck Beauty XL OG Freckle Pen mimics the appearance of natural freckles with a vegan and cruelty-free makeup product. Users can expect the faux freckles to last as long as a traditional eyeliner would and can remove the product with makeup wipes.
Moreover, amid the resurgence of the Black Lives Matter movement, Ebony Crown launched a market place that curates hair and beauty businesses owned by Black entrepreneurs. The owner is "about the philosophy that money spent in the Black hair and beauty space should go back to Black-owned companies," as currently, only 15% of the spending goes directly to Black owners.
Top 100 Cosmetic Trends in August
From Faux Freckle Makeup Pens to Black-Owned Beauty Marketplaces:
Grace Mahas — Aug 30, 2020 — Fashion
100
Superheroine Cosmetic Collections
Revlon x Wonder Woman 1984 Features Classic Revlon Products
99
Eco Perfume Pouches
Floratropia Approaches Personal Fragrance with "More Perfume, Less Packaging"
98
Artisanal Beauty Hotels
The Maker Hotel is a New Hotel in Hudson from the Creators of Fresh Beauty
97
Multi-Functional Skincare Treatments
Beija Flor Naturals' Products Boast a Brazilian Butter Blend
96
Luxurious Face Oil Blends
The MUTHA Face Oil Combines 22 Beneficial Oils
95
AR Beauty Mirrors
Amorepacific’s In-Store Mirror Limits Consumer Interaction with Staff
94
Korean Beauty Brand Expansion
Innisfree Canada is Opening on July 31 at Markville Shopping Centre
93
Layerable Skincare Treatments
Eco Your Skin’s Layering Essences are Like "Liquid Skin Supplements"
92
Transformative CBD Balms
WLDKAT's Headband Lip Butter Balm Adjusts to the Body's pH
91
Self-Love Fragrance Campaigns
Marc Jacobs' Perfect Campaign Features Models & Consumers Alike
90
Turmeric-Infused Eye Creams
Sweet Chef's Hydrating Eye Cream Blends Ginger, Vitamin C & Probiotics
89
Honey-Infused Solid Shampoos
Lush's 'Honey I Washed My Hair' Works to Moisturize and Soften Hair
88
Hydrating Body Glosses
Featherweight by Oui the People Answers Your Moisturizing Needs
87
Sustainable Gender-Neutral Deodorants
Hello's Naturally Friendly Deodorants are Suitable for All
86
Plastic-Free Solid Body Scrubs
Lush's Scrubee is One of the Company's Cult-Classic Products
85
Magical Beauty Challenges
This TikTok Beauty Challenge Spotlights the Poreless Putty Primer
84
PNW-Inspired CBD Topicals
The Premium Columbia Naturals Line Uses Pacific Northwest Ingredients
83
Refillable Carbon-Neutral Perfumes
Giorgio Armani My Way Uses Sustainably Sourced Ingredients
82
Multi-Part Eco Cosmetics Packaging
Mktg Industry's S2R Reduces Plastic in Cosmetics Recycling
81
Mochi-Inspired Face Masks
Shiseido's Waso Sakura Mochi Mask is a Mix-It-Yourself Concoction
80
Soothing Oat Milk Cleansers
Sweet Chef's Oat Milk Latte Cleanser Features a Milk Alternative
79
Personalized Body Care Collections
Function of Beauty's Products Target Specific Skincare Needs
78
Third-Party Face Scrubber Brushes
These Clarisonic Compatible Brushes Come in Two Options
77
Plant Venom Moisturizers
Heaven Skincare's Nettle Venom Cream is a Potent Anti-Aging Moisturizer
76
Face Covering-Specific Skincare
KES NYC Launched a Collection of Beauty Products to Combat Maskne
75
Black-Owned Beauty Marketplaces
Ebony Crown's Marketplace Curates Hair & Beauty Businesses
74
Gentle Biodegradable Bath Products
Bathing Culture's Mind and Body Wash is 100% Organic
73
Bust Care Sticks
Bawdy Beauty's Nipple & Areola Stick is Hydrating & Protecting
72
All-in-One Toner-Serums
PUREMAY's Serum-Toner Hybrid is Hydrating & Moisturizing
71
Luxury Vegan Haircare
Alterna Haircare's 'My Hair. My Canvas.' Collection is Sustainable
70
Multi-Tasking Skincare Trios
The Fenty Skin Start'rs Set Boasts Double-Purpose Products
69
Clean Cosmeceutical Skincare
Babor's CLEANFORMANCE Collection Targets Gen Z & Millennials
68
Hydrating Clear Foundations
Becca Cosmetics' No Pigment Virtual Foundation Fuses Makeup & Skincare
67
Affordable Makeup Crayons
C'est Moi's Visionary Makeup Crayon is Available in 14 Shades
66
Biodegradable Fragrance Ranges
CPL Aromas Debuted a New Line of Sustainability-Focused Scents
65
Color-Changing Gel Nail Strips
Dashing Diva's Sun Gloss Styles Transform Under the Sun
64
Nourishing Scalp Detox Products
Act+Acre's Scalp Detox Solution is Cold-Processed
63
All-in-One Acne Serums
Peace Out Skincare's Acne Serum Helps with "Maskne"
62
Yuzu Overnight Masks
Saturday Skin's Yuzu Vitamin C Sleep Mask Has Encapsulated Vitamin Beads
61
Mushroom-Infused Hydrating Serums
This Hydrating Serum Has Four Types of Hyaluronic Acid
60
Post-Workout Hygiene Products
The Summer’s Eve Active Products Boost Freshness
59
Bioactive Dry Beauty Oils
AcARRE's Multi-Use Formula Taps Plant Biodiversity for Lasting Benefits
58
Faux Freckle Makeup Pens
The Freck Beauty XL OG Freckle Pen is Vegan-Friendly
57
Ultra-Fine Dewy Mists
The Dewy Milk Mist Delivers a Sophisticated, Luminous & Hydrated Glow
56
Non-Toxic Hair Care Sets
Sisters Body's Complete Set
55
Sensitive Mineral Sunscreens
Sun Day Mineral Sunscreen Suits Sensitive, Oily & Combination Skin
54
On-Demand Skincare Hotlines
Versed's Hotline Connects Consumers to Skincare Experts Via Text
53
Asymmetrical Mascara Wands
Urban Decay's Lash Freak Volumizes, Lengthens, Lifts & Curls
52
Priming Clear Sunscreens
Kylie Skin's Invisible Sunscreen is Protective & Moisturizing
51
Culturally Inspired Sustainable Lipsticks
Cheekbone Beauty is an Indigenous-Owned & Founded Brand
50
Uplifting Lockdown Playlists
Burt's Bees Created a Soothing Nature Sounds Playlist
49
Vitamin-Powered Hyperpigmentation Remedies
Hyper Clear Boasts a Formula with Vitamin E & Vitamin C
48
Rejuvenating Face Masks
Kiehl's Radiance Face Mask is Energizing and Packed with Nutrition
47
Invisible Eyeshadow Primers
KVD Vegan Beauty's Shakeable Liquid Eyeshadow Primer Goes on Clear
46
Virtual K-Beauty Schools
K-Beauty School is Tapping Into the Online Education Market in the US
45
Cost-Conscious Clarifying Skincare
The Clear Genius Clarifying Collection Has Luxe Ingredients
44
Deep Blemish Microdart Stickers
Peach Slices' Microdarts Tackle Emerging & Under-Skin Blemishes
43
Green Tea-Infused Sunscreens
The Hawaiian Tropic AntiOxidant+ Sunscreen Mist is Great for Summer
42
Eco-Friendly Genderlesss Fragrances
Henry Rose Debuted Its Sevents Invigorating Fragrance, Smyth
41
20s-Inspired Luxury Fragrances
Chicago High Takes Inspiration from the Celebrations of Jay Gatsby
40
Intense Hydration Eye Treatments
The InstaNatural Hyaluronic Acid Eye Gel Cream Targets Concerns
39
Acne-Fighting Body Mists
Versed's Body Acne Mist Fights "Blemishes from the Neck Down"
38
Star-Studded Genderless Skincare Ads
Rihanna's Fenty Skin Ad Stars A$AP Rocky and Lil Nas X
37
Customizable Perfume Vials
Diptyque's Travel Spray Bottle Can Be Tailored with Reusable Letters
36
Creamy Jelly Cleansers
Herbivore's Pink Cloud Cleanser is Gentle, Low-Foaming & Non-Stripping
35
POC-Owned Beauty Brands
The Lip Bar Advocates for Inclusivity & Accessibility in the Beauty Space
34
Touchless SPF Mists
HABIT's Mister Helps to Foster Healthy Sun Protection Rituals
33
Layering Minimalist Fragrances
Sholayered Infuses Zen Living Principles Into Its Fragrances
32
Shea Butter-Infused Razors
The Schick Intuition Razor is Infused with Soothing Ingredients
31
Binder-Themed Blush Palettes
The Crayon Case's Blush Binder Resembles an Essential School Supply
30
Cheery Cosmetics Collections
Ciaté London & SmileyWorld Dropped a Collab on World Emoji Day
29
Mushroom-Scented Perfumes
Braindead Releases a Fragrance and Hand Soap with the Shroom Cola Scent
28
Refreshing Berry Body Washes
Method's Berry Body Wash Shares the Scent of Goji, Mulberry & Açai
27
Vitamin C Mist Sprays
The Better Skin Co. Relies on Nourishing Ingredients to Support Consumers
26
Hydrating Tanning Serums
Isle of Paradise's Hyglo Self-Tan Serum is Mixed with Hyaluronic Acid
25
Stimulating Three-in-One Cleansers
The Anthony Invigorating Rush Hair + Body Wash is Refreshing
24
Blue-Hued Detoxifying Masks
Buttah's Charcoal Detox Mask Supports Melanin-Rich Skin Tones
23
Vegan Liquid Matte Lipstick
QUEENFIDENCE Boasts an Affordable and Durable Lipstick
22
Hand-Specific Sunscreens
Green People Debuted the Edelweiss & Green Tea Hand Guard SPF30
21
Gentle Mineral Sunscreens
Everyday Humans' Sunscreen Supports Sensitive, Oily & Acne-Prone Skin
20
Jelly Body Scrubs
Sunday Riley's Charcoal Smoothie Soothes & Polishes Skin
19
Family Skincare Collections
The Mustela Organic Collection Suits Parents, Kids & Babies
18
Cooling After Sun Sprays
Pacifica's After Sun Cooling Water Gel Spray Hydrates and Nourishes
17
Vitamin-Rich Eye Creams
Bobbi Brown Reimagined a Popular Product as a Vitamin Enriched Eye Base
16
All-in-One Skincare Gels
Murad's Clarifying Oil-Free Water Gel Soothes, Exfoliates & Refreshes
15
Diamond-Infused BIPOC Highlighters
Aether Beauty's Product Has Ethically Sourced Diamond Powder
14
Fast-Acting Tanning Serums
Mádara’s Tanning Serum Develops in Four to Six Hours
13
Lightweight Acne Creams
Starface's Moisturizer for Acne-Prone Skin is Light & Hydrating
12
Citrus-Infused Bath Products
The Glow and Radiance Soak and Foaming Bath Line Promotes Relaxation
11
Cold-Processed Organic Soaps
Avril Organics' Body Soaps are Non-Toxic and Nourishing
10
CBD-Infused Eye Creams
Saint Jane's Bright Repair Eye Cream Has Collagen, Green Tea & Vitamin C
9
Interactive VR Fashion Shows
The Fabric of Reality Explores the Immersive Future of Fashion
8
Concentrated Pore Care Serums
SERUMKIND's Yellomello Drop Features Portuguese Leaf Extract
7
Redesigned Automated Air Fresheners
The Air Wick Freshmatic was Unveiled by RB with a New Design
6
Dark-Skinned Face Palettes
Midas Cosmetics' Face Palette Specifically Accents Deep Skin Tones
5
AHA Serum Deodorants
Kosas' Chemistry Deodorant is Clean, Soothing, Brightening & Non-Staining
4
Nourishing Shimmery Eyeshadows
JUNO & Co's Starlit Eyeshadow Collection Features Three Palettes
3
UV Protection Hand Creams
Green People's Hand Cream Contains Antioxidant-Rich Edelweiss Extracts
2
Balancing Gel-Cream Moisturizers
Glossier's Priming Moisturizer Balance Suits Oily Skin
1
Refreshing Herbal Eye Masks
bareMinerals' Green Tea Herbal Eye Mask Soothes, Nourishes & Hydrates
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Long-Lasting Satin Lipsticks
Elf Cosmetics Launches the O Face Satin Lipstick Shades
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Powerful Three-in-One Beauty Sticks
Bonjou Beauty Emphasizes Multi-Tasking & Clean Makeup Formulas
Cosplayer-Backed Cosmetic Capsules
Colourpop and Snitchery Unite for a Magical Makeup Collection
Electronic Eyebrow Makeup Applicators
L'Oréal Brow Magic Debuted at CES 2023
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Skincare-Inspired Foundations
CoverGirl Simply Ageless Skin Perfector Essence Foundation is Potent
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Pre-Teen Makeup Brands
Princess by Renee Encourages Creativity & Self-Expression
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
Glow-Enhancing Makeup Sticks
NUDESTIX's Multi-Tasking Makeup Product is Versatile and Portable
Bite-Sized Beauty Collabs
Fenty Beauty Collaborated with Ulta and Target to Debut Fenty Snackz
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Farm-to-Face Beauty Brands
Lixr Boasts High-Performance Formulas That are Clean & Cruelty-Free
Mod Face Decals
Vittorio Masecchia's Beauty Face Decals Need No Fancy Makeup Skills to Apply
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
One-Swipe Corrector Sticks
NYX's Fix Sticks Support Color Correcting, Concealing and Brightening
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Multi-Use Concealer Pens
The Studio Fix Every-Wear All-Over Face Pen Delivers Touch Ups on the Go
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Expressive Eye Cosmetic Capsules
Millie Bobby Brown Launches All Eyes On You Cosmetics Collection
Tinted Lip-Plumping Compounds
U Beauty Debuted Three New Shades of Its Award-Winning Product
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Refillable Cosmetic Packaging
Cheekbone Beauty Launches Its SUSTAIN Lipstick in New Packaging
Adaptable Blurring Lipsticks
Charlotte Tilbury's Airbrush Flawless Boasts Powder-Blur Technology
Multi-Use Highlighting Glosses
Pretty Grunge Face Gloss Transforms in Response to pH Levels
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Paddle-Shaped Eyeliner Pens
The Half Magic Magic Flik Liquid Eyeliner Creates Bold Looks with Ease
Eco-Conscious Cosmetic Products
These New Rimmel London Products Have Clean, Vegan Formulas
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Bold Creamy Eyeshadows Pensils
Cheekbone Beauty's Fearless Eyeshadow is a Vegan Eyeshadow Pencil
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Pre-Release Cosmetics Programs
Too Faced Launches an Exclusive Pre-Release Access Program
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Makeup Artist-Backed Beauty Brands
Fara Homidi Officially Launches Her Eponymous Makeup Brand
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Upcycled Algae Makeup
The Unseen Beauty's Absorption Collection Uses Living Ink's Algae Black
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Multi-Use Touch-Up Powders
This Madison Reed Powder Kit Instantly Refreshes Roots & Brows
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Drag Queen-Themed Skincare Masks
MoBeauty's Skincare Masks are Nourishing and Cheekily Designed
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Hair-Focused Concealer Sticks
Tarte's big ego™ dab & go hair concealer Covers Patchy Hair Spots
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
Plant Pigment Beauty Sticks
Fluency Beauty's Multisticks Get Their Color from Potatoes & Beets
Foundational Free-From Skincare
Skincare Junkie Helps Consumers Avoid Unproven Beauty Products
Eco-Conscious Lip Pencils
Schwan Cosmetics Introduces its New Refillable Lip Pencil
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Creamy Highlighter Shade Expansions
MILK MAKEUP Adds 3 New Shades to Its Cream Highlighter Stick
Black Female-Identifying Entrepreneurs Grants
The Startup Collective by Aveeno is Now Live
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
High-Performance Blendable Makeup
Milk Makeup Launches a New Concealer and Eyeliner for the Fall
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
All-in-One Eyebrow Tools
The Glamnetic 3 in 1 Brow It All is Easy to Use
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Blossoming Multi-Use Tints
Jill Stuart's Bloom Drop Lip & Cheek Chiffon Reminds of Flowers
Peel-Off Nail Polish Pens
Pretty Nail Graffiti is Packaged in a Refillable, Airless Smartpen
Solstice-Inspired Cosmetic Collections
Elate Beauty Launched the Solstice Collection on June 21st
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Anti-Aging Eyeshadow Sticks
Prior is Launching a Line of Skin-Caring Eyeshadows for Women Over 50
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
Black-Owned Lash Brands
Minx & Mane Creates Handmade, Reusable Premium Lashes that Give Back
Melanin-Focused Eyebrow Products
Ami Colé Introduces Two New Eyebrow Products to its Lineup
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Plastic-Free Solid Cosmetics
ATTITUDE's Solid Makeup Line is Housed in Biodegradable Packaging
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
One-Swipe Eyeshadow Sticks
Shadowstix Longwear Eyeshadow Sticks Deliver Easy, Precise Control
Compact Single-Use Makeup
ITIT Cosmetics' Make-Up Snacks are Optimized for Traveling & Sampling
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Upgraded Stackable Makeup Lines
Subtl Beauty Introduces the Stak 2.0
Dazzling Lip Glitters
Stay Golden Cosmetics Boasts a Selection of Eye-Catching Cosmetics
Luxe Complimentary Cosmetic Kits
The Fenwick Seasonal Switch Beauty Box is Valued at £300
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Childhood Show-Inspired 3D Makeup
HipDot Debuts Its Fourth Collection of One-of-a-Kind Makeup
Clean Lip-Plumping Collections
LAWLESS Beauty's Cherry Vanilla Line Expands on a Viral Shade
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Romantic Long-Lasting Cosmetics
Stila Cosmetics Debuts the New Dancing in the Moonlight Collection
Long-Lasting Eyebrow Kits
Annabelle Launches 24HR Stay-On Browliner and Brow Essentials
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Ergonomic Liquid Eyeliners
Professional Paint Brushes Inspired the 24/7 Inks Liquid Eyeliner
Vegan Eyeshadow Sticks
Blinc Cosmetics Introduces Its Eyeshadow Sticks in Four Shades
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Beneficial Eyebrow Cosmetics
The CoverGirl Clean Fresh Brow Line Features Three Products
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Cruelty-Free Kohl Liners
Annabelle Cosmetics Unveils 8 New Kohl Eyeliner Collection Shades
Socialite-Backed Comic Collections
Kylie Cosmetics Launches a Halloween-Ready Batman Collection
Plastic-Free Multi-Sticks
These Multi-Sticks Deliver Color & Skin-Caring Ingredients Without Waste
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Multi-Day Wear Eyebrow Mouses
Blinc Cosmetics Debuts the New Blinc Eyebrow Mousse
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Multi-Dimensional Complexion Compacts
Fara Homidi's Essential Face Compact Pairs Two Products
Springtime Four-Shade Eyeshadows
CoverGIrl Clean Fresh Color Eyeshadow Quads are Vegan-Friendly
Dynamic Eyeshadow Brushes
Texen Beauty Partners Debuts an Eye Version of the Multi Intensity Brush
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Wristworn Makeup Brushes
Pennelli Faro Debuted a Makeup Brush Innovation at 'MakeUp in' 2023
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Community-Created Nail Art Pens
KIKI World's Pearl Pretty Nail Graffiti Was Voted in by Consumers
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Creamy Soft-Matte Lipsticks
Freck Launches the Fall-Ready ‘Makeout Club Soft Blur Lipstick’ Line
Budget-Friendly Makeup Collections
Revolution Beauty Releases New Cosmetics Collection at Walmart
Vegan Lifestyle Lines
Tabitha Brown Launches a New Vegan Line for Target and Ulta
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products