Mango People made history as Sephora's first Ayurvedic makeup brand and now, its TikTok-viral multi-use sticks will be even more widely accessible. The brand makes everything from balms for the eyes, lips and cheeks to dewy highlighters and bronzers made with adaptogenic herbs guided by the principles of Ayurveda.
This pioneering beauty brand was born out of founder Sravya Adusumilli's own experience of feeling unseen and underserved by the beauty industry. As Adusumilli told TZR, “I researched Ayurvedic principles and its teachings of using powerful plants and herbs to heal the body, mind, and spirit. And, one philosophy that really spoke to me is, ‘if you can't eat it, it doesn’t belong on the skin.’”
The brand's Multi Stick, for example, is made with nourishing mango butter, brightening orange peel oil and adaptogenic ashwagandha, brahmi and triphala.
Key Themes Behind This Trend
- Ayurvedic Makeup
- The rise of Ayurvedic makeup offers an opportunity for brands to tap into the growing consumer demand for natural and holistic beauty products.
- Multi-use Sticks
- The popularity of multi-use sticks highlights the potential for innovative beauty products that offer convenience and versatility in one compact package.
- Adaptogenic Beauty
- The use of adaptogenic herbs in beauty products opens up avenues for brands to explore the intersection of skincare and wellness, catering to consumers looking for holistic self-care solutions.
Where This Applies
- Beauty Industry
- The Ayurvedic makeup trend presents an opportunity for beauty brands to embrace natural ingredients and expand their product offerings to cater to conscious consumers.
- Health and Wellness Industry
- The inclusion of adaptogenic herbs in beauty products opens up new possibilities for brands in the health and wellness industry to develop innovative holistic skincare solutions.
- Retail Industry
- The success of Sephora's partnership with Mango People demonstrates the potential for retail brands to collaborate with niche, Ayurvedic makeup brands and appeal to a wider consumer base.
