CPL Aromas Debuted a New Line of Sustainability-Focused Scents
Grace Mahas — July 30, 2020 — Eco
References: cplaromas
CPL Aromas, the beloved family-owned fragrance brand, recently expanded its portfolio with the introduction of the new Biodegradable Fragrance range. As its name suggests, each scent exclusively features materials that are readily or inherently biodegradable.
Kamila Lelakova, a perfumer at CPL Aromas' UK office, notes: “When creating a biodegradable fragrance, as a perfumer there are many challenges and obstacles to overcome. The pallet of biodegradable ingredients is smaller and therefore it takes hard work, time, and patience to find the perfect formula for the scent you are aiming to achieve. Although there are challenges to face, the outcomes for the planet and maintaining CPL’s sustainability efforts outweigh these.”
As more consumers opt for eco-friendly products, we can expect to see other brands following CPL Aromas sustainable lead.
Image Credit: CPL Aromas
Kamila Lelakova, a perfumer at CPL Aromas' UK office, notes: “When creating a biodegradable fragrance, as a perfumer there are many challenges and obstacles to overcome. The pallet of biodegradable ingredients is smaller and therefore it takes hard work, time, and patience to find the perfect formula for the scent you are aiming to achieve. Although there are challenges to face, the outcomes for the planet and maintaining CPL’s sustainability efforts outweigh these.”
As more consumers opt for eco-friendly products, we can expect to see other brands following CPL Aromas sustainable lead.
Image Credit: CPL Aromas
Trend Themes
1. Eco-friendly Fragrances - Opportunity to develop and market fragrances made with biodegradable materials to meet the growing demand for eco-friendly products.
2. Sustainable Perfumeries - Disruptive innovation opportunity for perfume brands to prioritize sustainability by incorporating biodegradable ingredients in their product offerings.
3. Green Packaging Solutions - Opportunity for packaging companies to develop sustainable packaging solutions that align with the biodegradable fragrance trend, meeting consumer expectations for eco-friendly packaging.
Industry Implications
1. Fragrance - The fragrance industry can capitalize on the trend by investing in the research and development of biodegradable fragrance ingredients, appealing to eco-conscious consumers.
2. Perfume - Perfume companies can embrace the sustainability trend by leveraging biodegradable fragrance materials in their formulations to meet the demand for eco-friendly perfumes.
3. Packaging - Packaging companies have an opportunity to innovate and provide eco-friendly packaging solutions for biodegradable fragrances, catering to the environmentally conscious market.
4.9
Score
Popularity
Activity
Freshness
