Chloé is taking strides toward sustainability with its new 'Eau de Parfum Naturelle,' a 100% naturally made Eau de Parfum.
Chloé has innovated how eau de parfum is manufactured by using organic materials like rose, citron, neroli, and cedar. This new venture makes Chloé the first luxury makeup brand to produce a 100% natural Eau de Parfum.
Gabriela Hearst, the Creative Director at Chloé, believes strongly in ethics and sustainability in fashion, and played a large role in the new Eau de Parfum Naturelle. Moreover, Chloé sought cleaner materials for the Eau de Parfum purely because of its values. Chloé does not yet believe that consumers buying decisions are influenced by sustainability in the cosmetic industry.
Chloé's new sustainable Eau de Parfum Naturelle carves a unique space in the cosmetic industry, combining luxury with sustainability, which is a step forward for the eco-conscious consumer.
Image Credit: Chloé