Bougie Copenhagen Launched Eco-Friendly Candles
Grace Mahas — September 12, 2019 — Eco
References: linkedin & kickstarter
The need for practical yet sustainable products has become apparent with mounting concerns over the pollution and climate change crisis, and Bougie Copenhagen, a new sustainable candle brand, has set itself apart with the launch of its new line of candles. The name of the brand tells its creation story, 'Copenhagen' was the city where two young entrepreneurs met and inspired them to create the eco-friendly candles, and 'Bougie' means candle in French.
Bougie Copenhagen's candles are made from a blend of Rapeseed wax and EcoSoya, which is then hand-poured into reusable glass jars. The wick is made from natural wood to allow a cleaner and even burn. Moreover, the fragrance used in the candles is all-natural and made from pure essential oils. The aromas of these scented candles are were "to trigger and unlock hidden memories, emotions, and feelings."
Bougie Copenhagen's candles are made from a blend of Rapeseed wax and EcoSoya, which is then hand-poured into reusable glass jars. The wick is made from natural wood to allow a cleaner and even burn. Moreover, the fragrance used in the candles is all-natural and made from pure essential oils. The aromas of these scented candles are were "to trigger and unlock hidden memories, emotions, and feelings."
Trend Themes
1. Sustainable Candles - Opportunity for disruptive innovation in creating eco-friendly and reusable candles made from natural ingredients.
2. Rapeseed Wax - Disruptive innovation opportunity lies in exploring the use of rapeseed wax as an alternative to traditional candle wax.
3. Natural Fragrances - Potential for disruptive innovation in developing scented candles using all-natural and pure essential oil-based fragrances.
Industry Implications
1. Home Decor - Opportunity for disruptive innovation in the home decor industry by offering sustainable candle options to environmentally conscious consumers.
2. Candle Manufacturing - Disruptive innovation opportunity in the candle manufacturing industry through the development of eco-friendly and reusable candle products.
3. Essential Oil Production - Opportunity for disruptive innovation in the essential oil industry by catering to the demand for natural fragrances in scented candles.
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