Melanin-Focused Eyebrow Products

Ami Colé Introduces Two New Eyebrow Products to its Lineup

Ami Colé is a beauty brand dedicated to providing products for melanin-rich skin in all forms. The brand already offers core products like a tinted moisturizer, tinted lip oil, and highlighter balm, and has now introduced the ‘On Point Precision Brow Pencil’ and the ‘Ultra-Flex Brow Shaping Gel’ for effortless beauty.

The ‘On Point Precision Brow Pencil’ is a retractable eyebrow pencil with an ultra-fine tip for precision strokes that resemble hair. The eyebrow pencil comes in four shades that mirror braiding hair colors, including: 1, a rich black; 1B, a dark brown; 4, a medium brown; and 27, a light brown.

Accompanying the pencil is the ‘Ultra-Flex Brow Shaping Gel,’ a clear brow gel that works to shape, lift, and sculpt the eyebrow hairs. This product can be used in conjunction with the brow pencil, a pomade, or alone for natural coverage.

Image Credit: Ami Colé

Beauty for Melanin-rich Skin
Creating beauty products for melanin-rich skin is a disruptive innovation opportunity
Precision Eyebrow Pencils
Developing ultra-fine tipped eyebrow pencils for precision strokes is a disruptive innovation opportunity
Flexibility in Brow Shaping Products
Producing clear brow gels that provide flexibility in shaping eyebrow hairs is a disruptive innovation opportunity

Sectors Adopting This

Beauty and Cosmetics
The beauty and cosmetics industry can benefit from developing more products for melanin-rich skin
Eyebrow Grooming
The eyebrow grooming industry can benefit from developing more precise and flexible products for shaping eyebrow hairs
Personal Care
The personal care industry can benefit from developing more specialized products for diverse skin tones
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 71%
Freshness 14%