One-Swipe Eyeshadow Sticks

Shadowstix Longwear Eyeshadow Sticks Deliver Easy, Precise Control

Fenty Beauty’s Shadowstix Longwear Eyeshadow Sticks were inspired by Rihanna’s own beauty routines for creating naturally defined eyes. This range of matte and shimmer shades is creamy, pigmented and flattering for all eye shapes and colors. Thanks to convenient twist-up packaging and the impactful formula of these eyeshadow sticks, it doesn’t take much more than a swipe to create a multi-dimensional look. As Rihanna herself says, “This formula is so creamy, it almost feels like second skin.”

Boasting attributes like maximum control and ease, Fenty Beauty’s newest release meets the demand for easy-to-use eyeshadow products that don't require a brush. Supporting the growing preference among beauty consumers for convenience and quick application, these eyeshadow sticks offer a hassle-free way to achieve stunning eye looks with minimal effort. And to further support the creation of effortless beauty looks, Fenty Beauty perfectly coordinated the colors of its new Shadowstix Longwear Eyeshadow Sticks to the Pro Filt’r shade range for all skin tones.

One-swipe Eyeshadow Sticks
Fenty Beauty's Shadowstix Longwear Eyeshadow Sticks offer maximum control and ease for quick and convenient application.
Creamy and Pigmented Formulas
Fenty Beauty's Shadowstix Longwear Eyeshadow Sticks feature a creamy and pigmented formula that feels like second skin.
Convenience and Quick Application
The demand for easy-to-use eyeshadow products without the need for a brush is met by Fenty Beauty's Shadowstix Longwear Eyeshadow Sticks.

Who This Affects Most

Beauty and Cosmetics
Fenty Beauty's Shadowstix Longwear Eyeshadow Sticks disrupt the beauty and cosmetics industry by providing maximum control and ease in a convenient format.
Personal Care
Fenty Beauty's Shadowstix Longwear Eyeshadow Sticks offer a creamy and pigmented formula that enhances the personal care industry's approach to eye makeup.
Fashion and Beauty Retail
The convenience and quick application offered by Fenty Beauty's Shadowstix Longwear Eyeshadow Sticks disrupt the fashion and beauty retail industry by catering to consumers' demand for effortless beauty looks.
SCORE
3.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 44%
Freshness 20%

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