HipDot has certainly made strides in the cosmetic industry with its one-of-a-kind makeup, particularly its EYECON pigmented creamy baked powders that take on various shapes. Most recently, the brand collaborated with the popular childhood show Sesame Street on a 3D makeup capsule.
The Sesame Street x HipDot collaboration boasts four one-of-a-kind makeup products, doused in nostalgia. The EYECONs are shaped like Elmo (a jolly red colorway), Big Bird (a sunny golden yellow hue), Oscar (a mossy garbage green nuance), and the Cookie Monster (a sweet electric blue tint). All 3D makeup options come in a shimmering finish.
The formulas of the one-of-a-kind makeup products are also nourishing. They feature Sunflower Seed Oil, Shea Butter, and Jojoba Oil. These ingredients help moisturize, protect, and prep the skin.
Image Credit: HipDot
What Makes This Trend Stand Out
- Nostalgic Makeup Collaborations
- Bringing childhood shows into the modern beauty industry for unique and playful makeup collaborations.
- 3D Shaped Makeup Products
- Using innovative technology to create shaped, embossed makeup products for added visual appeal.
- Nourishing Makeup Formulas
- Using natural ingredients with benefits for the skin in makeup formulations.
Sectors Adopting This
- Beauty and Cosmetics Industry
- Finding new and playful ways to create unique and customer-curated collections.
- Entertainment Industry
- Collaborating with companies within the beauty industry for cross-promotion and licensing opportunities.
- Natural and Organic Beauty Industry
- Highlighting the benefits of using natural ingredients in makeup formulations for added skincare benefits.
