Pretty Nail Graffiti, the inaugural product from KIKI World was created as a result of a consumer vote. The newly launched brand is completely community-driven and as CEO Jana Bobosikova said in a press release, "Beauty brands are standing on the shoulders of customer recommendations and the creator economy. We wanted to build a world in which both customers and creators can become true co-owners of the beauty brand's success."
This product is a water-based peel-off nail polish packaged in a clickable pen. Joining the 90s-inspired Crackle is Pearl, an iridescent, high-shine white that's currently available for pre-order.
With the KIKI World Pass, members can vote on future releases and participate in a "demand-driven value chain." Additionally, each product is embedded with SmartPen Technology, which allows users to collect member-exclusive KIKI Points that can be redeemed as cash.
What's Driving This Trend
- Consumer-driven Product Development
- The success of Pretty Nail Graffiti demonstrates the power of incorporating consumer votes and recommendations into the development process.
- Community-driven Beauty Brands
- KIKI World's model of involving customers and creators as co-owners of the brand's success offers disruptive opportunities for the beauty industry.
- Smartpen Technology in Cosmetics
- The integration of SmartPen Technology in KIKI World's nail art pens presents innovative ways to engage customers and reward loyalty.
Who This Affects Most
- Beauty
- The community-driven approach of KIKI World sets an example for the beauty industry to tap into the knowledge and preferences of consumers.
- Cosmetics
- The incorporation of SmartPen Technology opens up possibilities for technology integration within the cosmetics industry.
- Membership Rewards Programs
- The KIKI World Pass and the use of member-exclusive KIKI Points can inspire loyalty program innovations across various industries.
