Pretty Nail Graffiti is the debut beauty product from KIKI, and it's a user-friendly, water-based peelable nail polish that's packaged in a take-anywhere pen. This refillable nail polish product supports self-expression with not only its format but the way it responds to consumer demands.
"Our platform provides a revolutionary approach to product development, putting the user at the center of the equation. We look to transform the beauty industry by putting customers first, rewarding them as true co-creators, and rewriting the protocol of value for lifestyle brands", said Co-Founders Brendon Garner and Ricky Chan. KIKI sets itself apart by giving consumers a voice in what products will be released when they claim a KIKI Worla Pass, a virtual membership card built on Ethereum. Thanks to a community-driven approach, members can vote on what color nail polish KIKI produces.
Why This Trend Is Growing
- Refillable Beauty Products
- Pretty Nail Graffiti's refillable, airless smartpen creates an opportunity to reduce waste and create sustainable beauty products.
- Community-driven Product Development
- KIKI's virtual membership card built on Ethereum provides opportunities for customers to co-create products and revolutionize the beauty industry through a community-driven approach.
- Peelable Nail Polish
- KIKI's water-based peelable nail polish creates an opportunity for innovation in the beauty industry by targeting a different consumer need - easy removal and clean application.
Industries Being Reshaped
- Beauty
- KIKI's community-driven approach to product development and refillable, sustainable packaging create disruptive innovation opportunities for the beauty industry.
- Sustainability
- Pretty Nail Graffiti's refillable, airless smartpen creates an opportunity for disruption and innovation in the sustainable packaging industry.
- Blockchain Technology
- KIKI's virtual membership card built on Ethereum can provide opportunities for blockchain technology to revolutionize the customer experience and product development in the beauty industry.
