The most popular 2015 social media trends showcase the growing demand among consumers for tech-integrated and highly shareable experiences. Throughout 2015, almost all retailers used social media as a way to attract consumers to their stores. With e-commerce soaring to new heights, providing unique shopping experiences became top priority.
Topshop's Playland pop-up shop in London, England, allowed consumers to control a giant crane through Twitter that awarded prizes from the brand. Retailer Joe Fresh create a social media selfie contest on Instagram to generate buzz about the brand.
If you're looking for more examples of the top 2015 social media trends, our 2016 Trend Report is a great resource. It not only focuses on social media but a wide variety of other topics with crowdsourced research to help inspire your team.
Top 100 Social Media Trends of 2015
99
LGBT Disney Couples
These LGBT Disney Princess GIFs Challenge the Way the World Sees Romance
98
Cheeky Superhero Photography
Edy Hardjo Manipulates Action Figures into Questionable Scenarios
97
Virtual Doppelganger Apps
The My Idol App Lets Users Create a Digital Version of Themselves
96
Introvert-Inspired Emojis
Introjis is a Series of Emoticons Designed for the Less Communicative
95
Cut-Out Fashion Illustrations
Shamekh Al-Bluwi Combines His Love of Fashion and Architecture
94
Viral Dress Colors
The Internet is Perplexed Over the True Hues of a Blue and Black Dress
93
Imaginative Food Comics
This Series of Illustrations Shows Food Items Leading Ordinary Lives
92
Profile Picture Personality Analyses
Man Repeller Breaks Down 13 Common Social Media Portraits
91
Leg-Centric Photography
The 'Citi Legs' Body Positive Photo Series Celebrates Women's Legs
90
Diverse Redhead Portraits
This Hair Photography Series Shows That Not All Redheads are White
89
Emoji-Integrated Photography
This Who Artist Places Emojis in Real Life Scenes Uses Only an iPhone
88
Anonymous Photo Projects
This Series is a Collection of the Internet's Fascinating Lost Pictures
87
Artistic Hand Photography
These Hand Portraits Feature a Pair of Hands Conducting Daily Activities
86
Playful Pregnancy Pictures
This Mom Created Webcomics of Everyday Life for Pregnant Women
85
Graffiti Hair Stunts
This Pineapple-Inspired Haircut Has Made Redditor Hansel Qiu a Star
84
Social Fashion Pop-Ups
Tumblr Created a NYFW Pop-Up Shop Featuring a RTW Collection
83
Gradient Food Photography
Brittany Wright Arranges Produce for her Foodie Instagram Account
82
Hipster Barbie Portraits
This Instagram Account Shows Barbie as a Millennial
81
Toddler Fashionista Accounts
‘The Royal Twins’ Instagram Feed Features Stylish Twin Sisters
80
Conceptual Female Emojis
These Women Emoji Images Describe True Female Struggles
79
Daring Phone-Dropping Photos
Extreme Phone Pinching Has Users Risking Their Expensive Devices
78
Crochet Disney Characters
This Artist Crocheted Disney Characters & Left Them Around the City
77
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
76
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
75
Minimalist Colorful Photography
Aurelie Cerise Plays with Negative Space and Whimsical Hues
74
Sharing Theory Books
Shareology Investigates the History, Power and Strategies of Human Connection
73
Plate-Based Food Art
Jacqueline Poirier Uses Dinner Plates as a Canvas for Ultra-Realistic Artwork
72
Contrasting Cropped Images
'Broken India' Shows How Cropping Can Hide True Realities
71
Social Media Prints
Onehundredforty Turns Your Tweets into Art
70
Social Network Reminiscing Videos
The Facebook A Look Back Feature is a Memorial for Dead Users
69
Expansive Social Media Illustrations
These Instagram Photos Showcase Pre-Cropping and Filtering
68
Artistic Ballerina Photography
Darian Volkova's Soul in Feet Showcases the Classical Dance Style
67
Branded Food Photography
Carmel Wineries Arranged Extremely Instragrammable Dining Events
66
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
65
Bird Friendship Photography
Cameron Bloom Captures the Adorable Relationship Between Boy and Bird
64
Feminist Social Media Logos
The Facebook Friend Icon is Redesigned to Put the Woman First
63
Surreal Photography Collages
Ng Weijiang Uses Instagram Grids to Create Striking Optical Illusions
62
Emoji Bobblehead Stunts
This TalkTalk Mobile Marketing Campaign Promotes a Test on Emoji IQ
61
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
60
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
59
Digital Temporary Tattoos
'Magic Tattoos' Come to Life with the Scan of Your Smart Phone
58
Integrated Information Analyzers
Big Data Analytics Platform Harmonizes Statistics in Every Sphere
57
Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
56
Future Career Path Charts
This Infographic Features Potential New Age Jobs for Gen Y and Gen Z
55
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
54
Social Stylemaker Campaigns
Lord & Taylor Had 50 Fashion Influencers on Instagram Model a Dress
53
Facebook Photography Exhibits
Tokyo Camera Club Hosts a Social Media Arts Event for Dedicated Fans
52
Kaleidoscopic Selfie Studios
HTC's Straylight Installation Creates Psychedelic Selfie Photos
51
Vintage Music-Inspired Clothing
Missfit Creations Fuses Music and Fashion for Men & Women
50
Social Shopping Pop-Ups
Tanger Outlets Celebrates Its New Location with Fun Pop-Up Stations
49
Tech-Inspired Honest Posters
Ajit Johnson Cleverly Depicts People's Dependence on Devices
48
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
47
Majestic Russian Photography
Photography Elena Shumilova Captures the Unspoiled Beauty of Russia
46
Age-Defying Commercials
Kiehl's Act Any Age Social Media Campaign is Playfully Liberating
45
Pop Culture Selfie Apps
Show Your Disney Side Turns Fans into Their Favorite Characters
44
Deadly Distraction Ads
This Driving Ad Shows the Dangers of Being a Distracted Driver
43
Disney Selfie Satires
These Disney Princess Illustrations Mimic Kim Kardashian's Iconic Selfies
42
Typographic Messaging Apps
The DeeMe App Allows You and Your Friends to Send Beautiful Messages
41
Giant Shoebox Installations
Nike Dropped a Gigantic Shoebox on a New York City Street Corner
40
Selfie-Exposing Apps
The Primo App Uncovers Photo Touch-Ups to Show What's Really Underneath
39
Social Media Retail Campaigns
OnePiece's Hack the Price Hashtag Helps Reduce a Jumpsuit's Cost
38
Child Fashion Designers
J.Crew's Little Mayhem Collection is Designed by a 5-Year-Old Girl
37
Trailing Wedding Photos
Murad Osmann Marries Longtime Girlfriend and Muse Natalia Zakharova
36
Prismatic Mobile Photography
Benedetto Demaio's Blue Photography Defines His Instagram Feed
35
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
34
Photographic Temporary Tattoos
Picattoo Turns Your Instagram Photos into Temporary Tattoos
33
Fashionable Instagram Campaigns
Banana Republic Teams Up with Hot Dudes Reading for a Cause
32
Reflective Photo Apps
Ray-Ban's Unique Photography App Lets You Create Double Exposure Shots
31
360-Degree Video Sharing Platforms
YouTube Partners with Giroptic to Introduce a New Video Format
30
Helpful Travel App Charts
This Infographic Shares Helpful Planning Apps for Sharp Travellers
29
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
28
Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
27
Inspirational Sports Campaigns
Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
26
Outspoken Underwear Campaigns
Brief Message Asks Men to Uncover Feelings About Male Violence
25
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
24
Pattern-Documenting Blogs
Summer Allen Compiles Kinfolk Magazine-Themed Mimicry in The Kinspiracy
23
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
22
Gamified Spin Classes
Pursuit by Equinox Displays Real Time Statistics on a Leaderboard
21
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
20
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
19
House-Sharing Workspaces
Hoffice Transforms Private Homes into Temporary Coworking Spaces
18
Junk Food Photography
Chef Jacques Lamerde Turns Cheap Snacks into Gourmet Dishes
17
Computer Keyboard Sculptures
This Keyboard Art Expresses Society's Relationship with Technology
16
Coffee Collar Character Doodles
This Instagram User Draws Pop Culture Figures on Starbucks Sleeves
15
Social Media Puns
Instagram Account punnypixels Illustrates Playful Humor
14
Eye-Opening Tattoo Campaigns
ACG Advertising Agency Raises Awareness Of Violence Against Women
13
Technology Rental Apps
NYC Startup KitSplit is a Peer-to-Peer Platform for Leasing Tech Equipment
12
CGI Magazine Covers
The Latest Issue of Garage Mag Features Interactive Effects
11
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
10
Social Archetypes Guides
This Infographic Describes Different Social Media Users For Your Brand
9
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
8
Seamless TV-Streaming Devices
Mohu Gathers All of Your Video Entertainment Without the Cable
7
Social Music Apps
The Sounds App Optimizes Visual Social Media Platforms for Audio
6
Feline Photographer Collars
Whiskas Australia's Catstacam Lets Cats Share Images to Instagram
5
Curated Tourism Apps
Kate's Goodness Provides Picturesque Local Travel Tips
4
Crowdsourced Well-Being Apps
The Koko App Helps Fixes 'Bugs' in the Way People Think
3
Talking Beer Billboards
Shock Top Brewing Co. Made This Interactive Talking Beer Ad
2
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
1
Lesbian Emojis
Kimberly Linn and Katie Streeter Design Emoticons to Support LGBT Community
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Circular Runway Fashion Events
eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Smart Shopping Lists
To The Shop Lets You Create and Share Shopping Lists Effortlessly
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Wintry Retail Activations
ASOS will Host a Winter Wonderland Pop-Up in SoHo
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Summer-Ready Fashion Pop-Ups
SHEIN is Hosting a Four-Day Toronto Summer Trends Pop-Up
Conversational Shopping Experiences
Ask Pinterest Debuts on the Ask Pinterest App
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
AI-Powered Shopping Features
John Lewis Launches a TikTok Shop Trial
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Social Media-Driven Brand Partnerships
Target and Parke Join Forces on a Limited Style Capsule
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Predictive Artificial Intelligence Tools
Creatable AI Analyzes Social Commerce Data
Humorous Opinionated Platform Spots
Reddit Introduced its 'People are the Best' Campaign
Luxury Retail Ecosystems
Exemplar Luxury Group Unites Three Luxury Retail Banners
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Content Creator Partnership Programs
The Target Creator Programs Build on the #TargetRun Legacy
All-In-One Retailer Community Apps
Pacsun Debuts the PS Community Hub App
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
AI Shopping Search Tools
Vibe Shopping Uses AI To Identify Products From TikTok And Video Content
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Conversational Visual Shopping
Amazon Lens Live Matches Products Through Real-Time Scanning
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Expanded Visual Search Features
Amazon Unveiled Its Visual Search Capabilities in Shopping App
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Circular Fashion Platforms
eBay Acquired Depop to Grow Its Fashion Resale Ecosystem
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Creator-Led Live Commerce
AliExpress Uses Livestreams to Showcase Verified Brands
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Self-Serve TV Advertising
Walmart Acquires Vibe.co to Simplify Connected TV Campaigns
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Retail Media Leadership Communities
RETHINK Retail Launches Executive Media in Retail Community
AI Social Creators
Pic Post Transforms Photos And Videos Into Social Media-Ready Content
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms