Explicit Health

Consumers opt for packaging that embodies health benefits

Implications - Nutritional transparency is key for health-conscious consumers, but it's not enough for products to merely advertise their ingredients. Consumers are attracted to products that also emphasize the benefits of healthy eating, whether it be a reduced waist line or increased brain power. Accentuating the benefits of a product through its packaging reflects a consumer desire for results-based goods.
SCORE: 4.9
Warm Top 6 Examples: 49,484 Total Clicks Jan 14 - Mar 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodHealthBranding
Dynamic Food Packaging - Prime Star's Healthy Food Branding is Quirky and Active
SCORE: 7.4
Viral 24,127 Clicks Pub: Dec 20, 14
Dynamic Food Packaging
Prime Star's Healthy Food Branding is Quirky and Active
Wanting to convey that its offerings are both convenient and healthy, Prime Star put the LINII Group to the task of developing new healthy food branding and packaging designs for its products.... [More]
Slenderized Yogurt Cups - The New Activia Packaging Conveys Its Yogurt is a Slimming Snack
SCORE: 5.4
Hot 4,758 Clicks Pub: Apr 10, 14
Slenderized Yogurt Cups
The New Activia Packaging Conveys Its Yogurt is a Slimming Snack
Pixonal was recently asked to give Activia yogurt cups a refreshing new look and the results are very true to the brand’s identity. The new packaging includes a reconfigured yogurt cup, which... [More]
Informative Food Packaging - The Empanada Kitchen Food Box Packaging is Explanatory
SCORE: 5.5
Warm 15,626 Clicks Pub: Oct 25, 14
Informative Food Packaging
The Empanada Kitchen Food Box Packaging is Explanatory
This food box packaging design by Bardo design from Australia was developed for The Empanada Kitchen around the concept of “Simple things done well.” This is encompassed in the naming,... [More]
Chemistry-Inspired Food Labels - One Science Teacher Adds Ingredient Labels to Fruits and Veggies
SCORE: 3.3
Mild 1,616 Clicks Pub: Jan 25, 14
Chemistry-Inspired Food Labels
One Science Teacher Adds Ingredient Labels to Fruits and Veggies
Australian chemistry teacher James Kennedy came up with these unique ingredient labels for all-natural foods. Kennedy lists all of the chemical components of a banana, an egg, blueberries and other... [More]
Bottled Tea Beverages - Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha
SCORE: 3.5
Mild 2,103 Clicks Pub: Mar 4, 15
Bottled Tea Beverages
Vivid's Green Tea Drinks Are Made with 100% Unsweetened Matcha
While the benefits of consuming hot green tea drinks are numerous, Vivid Drinks offers an easier format to take on the go. The beverages are made with a base of premium matcha green tea, in unusual... [More]
Curvy Breakfast Branding - Hourglass Cereal Packaging Communicates a Slimming Effect for Consumers
SCORE: 3
Mild 1,254 Clicks Pub: Feb 2, 15
Curvy Breakfast Branding
Hourglass Cereal Packaging Communicates a Slimming Effect for Consumers
The consumer is certainly not left wondering if this hourglass cereal packaging contains diet-friendly food, for the very shape of the sachet appears to have a cinched waist. Student designer Arthur... [More]