Hormel Foods' Clean Label Initiative Caters to Conscious Consumers
Katherine Pendrill — June 17, 2016 — Lifestyle
References: hormelfoods & preparedfoods
Hormel Foods Corporation recently announced that it will be implementing a company-wide clean label initiative in order to cater to consumers looking for food products made with more familiar ingredients.
The clean label initiative aims to remove or replace complex ingredients, while still delivering great-tasting products. Thus far, the company has already simplified ingredients in its Valley Fresh products, Hormel Always Tender meats, Hormel Compleats microwaveable meals and two of its Hormel side dishes. An example of one of the simplified meals is Hormel's Valley Fresh chicken, which contains nothing more than chicken breast meat with rib meat, chicken broth, rosemary extract and sea salt. The simplified approach is a contrast to companies that continue to use artificial colors and preservatives in their meat products.
The shift towards simpler ingredients corresponds with changing consumer preferences for more natural meat products.
The clean label initiative aims to remove or replace complex ingredients, while still delivering great-tasting products. Thus far, the company has already simplified ingredients in its Valley Fresh products, Hormel Always Tender meats, Hormel Compleats microwaveable meals and two of its Hormel side dishes. An example of one of the simplified meals is Hormel's Valley Fresh chicken, which contains nothing more than chicken breast meat with rib meat, chicken broth, rosemary extract and sea salt. The simplified approach is a contrast to companies that continue to use artificial colors and preservatives in their meat products.
The shift towards simpler ingredients corresponds with changing consumer preferences for more natural meat products.
Trend Themes
1. Clean Label Movement - Hormel Foods' clean label initiative is part of a larger trend towards simplified ingredient labels in the food industry.
2. Ingredient Transparency - Consumers' increasing demand for more familiar and transparent ingredients is driving the need for simplified ingredient labels.
3. Natural Meat Products - The clean label trend presents an opportunity for the meat industry to cater to consumers' preferences for more natural and wholesome meat products.
Industry Implications
1. Food & Beverage - The clean label initiative by Hormel Foods demonstrates the potential for disruption and innovation in the food and beverage industry by offering simplified ingredient labels.
2. Meat Processing - The shift towards simpler ingredients presents a disruptive innovation opportunity for the meat processing industry, as consumers seek meat products made with more familiar and natural ingredients.
3. Packaged Meals - The clean label movement opens up an innovative space for packaged meal companies to develop and market products with simplified and transparent ingredient labels.
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