Prime Star's Healthy Food Branding is Quirky and Active

By: Laura McQuarrie - Dec 20, 2014
References: linii.ru & packagingoftheworld
Wanting to convey that its offerings are both convenient and healthy, Prime Star put the LINII Group to the task of developing new healthy food branding and packaging designs for its products.

Combining the quality of fast casual dining with the quality of a sit-down restaurant meal, Prime Star's new branding shows dynamic, active characters created by illustrator Eiko Ojala that are busy doing many things at once. This includes icons of people riding bicycles while reading books and adopting yogic poses while eating. Now, the new packaging for soups and sandwiches is described as being reflective of the brand's character, meaning that it is "Open to experiments, sociable, ready to make fun of itself."