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Kellogg’s Fibrelicious Muesli is Catering to Consumers’ Well-Being

By: Janelle Savel - Published: • References: smartbrief & bakeryandsnacks
Kellogg's has released its new superfood cereal Fibrelicious muesli in an attempt to target consumers' desire for more healthy, good-for-you breakfast options.

The high-fiber muesli features wholegrain oats, seeds and fruit, expanding on the All-Bran line of nutritious cereal. The increase in nutrients is an easy way for busy people to consume more fiber as a healthy and tasty cereal. Breakfast time is the most important meal of the day, however, many people on the go simply can’t make time to incorporate something filling and healthy; sugary cereals and empty caloric foods have often been a breakfast time go-to.

Kellogg's recognizes the aim people are making toward a health-conscious lifestyle; Kellogg's has long been an identifiable brand for breakfast options, and it is continuing to be a morning staple for both adults and children. Stats for Health-Boosted Iconic Cereals Trending: This Quarter & Average
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Concept: Superfood Cereal
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Segment: Neutral, 18-55+
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