Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Equality Marketing

Campaigns focused on achieving equality appeal to female consumers

Implications - Looking to connect with their female consumers, brands are turning to marketing tactics that level the playing field between the sexes. Targeting issues such as the wage gap and sexual assault, brands seek to become more socially conscious and relevant. Equality-focused marketing is ultimately an attempt to meaningfully engage consumers who are at the forefront of social change.
Trend Themes
1. Equality-focused Marketing - Brands are targeting social issues such as the wage gap and sexual assault in an attempt to become more socially conscious and appeal to female consumers.
2. Gender Equality Branding - Brands are using bold and thoughtful design that combines both masculine and feminine aesthetics to represent the values of gender equality movements and ultimately, become a symbol of gender equality.
3. Equality-promoting Campaigns - Photo and video series are used to highlight the accomplishments and successes of various trans and gender-nonconforming people to raise awareness and provide more opportunities for trans people in different fields of work.
Industry Implications
1. Marketing - Brands should focus on marketing tactics that level the playing field between sexes and become more socially conscious by targeting social issues such as the wage gap and sexual assault.
2. Design - Designers can use bold and thoughtful design that combines both masculine and feminine aesthetics to represent the values of gender equality movements and ultimately, become a symbol of gender equality.
3. Employment - Campaigns such as 'Trans at Work' highlight the accomplishments and successes of various trans and gender-nonconforming people to reduce employment discrimination and raise awareness of the employment issues trans people face.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
586,443 Total Clicks
Date Range:
Oct 14 — Jun 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Equality-Promoting Campaigns
Equality-Promoting Campaigns
The Trans at Work Campaign Highlights Trans People's Accomplishments
In an effort to raise awareness of employment issues and discrimination that trans people face, the ‘Trans at Work’ equality-promoting campaign chooses to highlight the accomplishments... MORE
play_circle_filled Crude Gender Equality Ads
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
In this crude but poignant ad, comedian Sarah Silverman discusses the wage gap. In an effort to address the discrepancies in pay where women are paid less than men for the same work, the Equal... MORE
Gender-Bending Fitness Editorials
Gender-Bending Fitness Editorials
This Issue of Men’s Fitness Australia Features Ronda Rousey
The November issue of Men’s Fitness Australia features female UFC athlete Ronda Rousey. This particular shoot is a monumental moment for gender equality and female empowerment because it is the... MORE
play_circle_filled Empowering Shampoo Ads
Empowering Shampoo Ads
This Pantene Shampoo Commercial Reminds Women to be Needlessly Unapologetic
Pantene’s ‘Not Sorry’ ad is so much more than just a shampoo commercial. The advertisement was introduced as part of its #ShineStrong campaign, calling out to women who overuse the... MORE
Equality Movement Branding
Equality Movement Branding
The HeForShe Logo Represents the Organization's Values
HeForShe is a gender equality movement that operates on the principal that equality is not only a women’s issue, but a human issue. Taking that concept and moving forward, design studio DIA... MORE
Female Lumberjack Campaigns
Female Lumberjack Campaigns
The #StrengthHasNoGender Campaign Celebrates Women's History Month
In honor of Women’s History Month, Brawny is launching its #StrengthHasNoGender campaign. While the popular paper towel company’s rugged lumberjack mascot has long served as an icon of... MORE

Related Examples

Gender-Bending Underwear Ads
Gender-Bending Underwear Ads
The New THINX Ads Feature a Trans Man Wearing Period Underwear
play_circle_filled Inclusive Underwear Campaigns
Inclusive Underwear Campaigns
The New Selfridges Ad Features Many Different Body Types
Powerful Female Photography Exhibitions
Powerful Female Photography Exhibitions
This Exhibition Celebrates Women's History Month 2016
Empowering Anti-Violence Campaigns
Empowering Anti-Violence Campaigns
This Dating App Campaign Honors International Women's Day
Empowering Holographic Events
Empowering Holographic Events
The 'Lift Her Up' Campaign Celebrates International Women's Day 2016
Female-Empowering Streaming Platforms
Female-Empowering Streaming Platforms
The YouTube Spaces Program Puts Women's Voices First
play_circle_filled Empowering Emoji Campaigns
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
Empowered Feminist Sweaters
Empowered Feminist Sweaters
Cara Delevingne's The Future is Female Shirts Celebrate Woman
play_circle_filled Fashion Confidence Campaigns
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
Non-Judgmental Transgender Photos
Non-Judgmental Transgender Photos
Amos Mac's Photos Capture Trans and LGBT Models
Elegant Transgender Portraits
Elegant Transgender Portraits
This Photo Series Gorgeously Showcases Young Trans People
Exaggerated Collaborative Fashion
Exaggerated Collaborative Fashion
This VFiles S/S Line Features Designs by Five Youthful Creatives
play_circle_filled Accepting Others
Accepting Others
Caitlyn Jenner's Inspiring Acceptance Speech Discusses Transgender Issues
Women-Empowering Fashion Apps
Women-Empowering Fashion Apps
Chime for Change is a Cultural Hub for Philanthropic Gucci Lovers
Body-Painted Sportswear Editorials
Body-Painted Sportswear Editorials
Elle Bulgaria's New Exclusive Boasts Fashionable Fitness Wear
Complimentary Women's Health Conferences
Complimentary Women's Health Conferences
Camden County Offers a Free Event to Encourage Wellness
Dynamic Athlete Editorials
Dynamic Athlete Editorials
The Serena Williams Vogue Cover Captures the Tennis Star at Her Best
Athletic Princess Editorials
Athletic Princess Editorials
Ella Jayne Bailey Rocks a Feminized Sporty Spice Look for C-Heads
Urban Workout Editorials
Urban Workout Editorials
Model Stef Van Der Laan Shows Off Her Fitness for Elle Netherlands
Faux Fitness Editorials
Faux Fitness Editorials
The Elle Netherlands Wendelien Daan Photoshoot Displays Workout Scenes
Equality-Touting Campaigns
Equality-Touting Campaigns
The Pharrell Williams x adidas Originals Campaign Champions Equality
Modern Woman Editorials
Modern Woman Editorials
Caroline Winberg Stars in Elle Sweden's November Issue
play_circle_filled Virtual Mastectomy Tattoo Apps
Virtual Mastectomy Tattoo Apps
This Breast Cancer Too App Digitally Imagines Post-Mastectomy Ink
Studly Equality Calenders
Studly Equality Calenders
Emma Watson's HeForShe Movement Has Some Handsome Supporters
Documentary Trans Photography
Documentary Trans Photography
Female to 'Male' Explores Gender Identity
play_circle_filled Role-Reprising Office Skits
Role-Reprising Office Skits
Joan Holloway Returns to a Modern Office to Promote Gender Equality
Eccentric Exercise Editorials
Eccentric Exercise Editorials
The Vogue Korea July 2014 Cool & Hot Photoshoot is Athletic
Nonconformist Gender Portraits
Nonconformist Gender Portraits
This Transgender Photo Series Sends a Message About Gender Roles
Loving Lesbian Ads
Loving Lesbian Ads
The MSGM FW14 Campaign Stars Couple Antonina Petkovic and Kate Bogucharskaia
Carefree Celeb Editorials
Carefree Celeb Editorials
Lana Del Rey Stars in the Fader Magazine June/July 2014 Issue
Diversity Displaying Doodles
Diversity Displaying Doodles
Illustrations Visually Depict Google Diversity Report Statistics
Chauvinistic Cat Companion Blogs
Chauvinistic Cat Companion Blogs
Saving Room for Cats Explains Why Men Take Up So Much Room
Trangender Relationship Photography
Trangender Relationship Photography
This Couple Photographed Their Evolving Trans Relationship
Raw Retro Celeb Editorials
Raw Retro Celeb Editorials
Miley Cyrus Stars in the Elle May 2014 Issue
Gory Paper Mache Exhibits
Gory Paper Mache Exhibits
Natalia Arbelaez's Paper Mache Art Exhibit is a Bloody Scene
Sterotype-Reversing Ads
Sterotype-Reversing Ads
This Women Empowering Ad Flips Stereotypes Upside Down
Androgynous Alabaster Fashion
Androgynous Alabaster Fashion
The Interview Magazine 'White Lines' Editorial Stars Amanda Murphy
play_circle_filled Male-Supported Equality Commercials
Male-Supported Equality Commercials
HeForShe Shows Notable Men Speaking Up for Gender Equality
Inclusive Feminist Doll Illustrations
Inclusive Feminist Doll Illustrations
Artist Colleen Clark Illustrates a New Vision of Barbies
Female Anatomy-Exposing Pins
Female Anatomy-Exposing Pins
These Hand Embroidered Pins are a Fierce Feminist Accessory
Female Superhero Stockings
Female Superhero Stockings
This Superhero Christmas Stocking is Infused with Feminism
Bold Feminism-Focused Art
Bold Feminism-Focused Art
Geneviève Santerre’s 'Body of Art' is Shocking and Provocativ
Disturbing Gender Inequality Ads
Disturbing Gender Inequality Ads
These Powerful Ads Illustrate Sexist Opinions and Attitudes
Blunt Gender Equality Ads
Blunt Gender Equality Ads
The Life Foundation Campaign Adresses Asia's Preference for Sons
play_circle_filled Risque Election Offers
Risque Election Offers
Sarah Silverman's Indecent Proposal Video Asks Billionaires to Switch Sides
play_circle_filled Sensualized Senior Commercials
Sensualized Senior Commercials
EqualPayday Looks to "Close the Wage Gap" With Their Ad
Athletic Aesthetic Photoshoots
Athletic Aesthetic Photoshoots
Tony Duran Adds Futuristic Edge to Olympic Classicism
Spy Movie Satires
Spy Movie Satires
Sarah Silverman as Jane Bond for Harper's Bazaar
Sarcasm For Politics
Sarcasm For Politics
Sarah Silverman, Jennifer Aniston Say "Don't Vote"