Equality Marketing

Campaigns focused on achieving equality appeal to female consumers

Implications - Looking to connect with their female consumers, brands are turning to marketing tactics that level the playing field between the sexes. Targeting issues such as the wage gap and sexual assault, brands seek to become more socially conscious and relevant. Equality-focused marketing is ultimately an attempt to meaningfully engage consumers who are at the forefront of social change.
SCORE: 6.5
This Year and Warm Top 6 Examples: 7,743 Total Clicks Oct 14 - Jun 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingBranding
Equality-Promoting Campaigns - The Trans at Work Campaign Highlights Trans People's Accomplishments
SCORE: 6.1
This Year and Hot 821 Clicks Pub: Jun 1, 16
Equality-Promoting Campaigns
The Trans at Work Campaign Highlights Trans People's Accomplishments
In an effort to raise awareness of employment issues and discrimination that trans people face, the ‘Trans at Work’ equality-promoting campaign chooses to highlight the accomplishments... [More]
Crude Gender Equality Ads - Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
SCORE: 5.6
Warm 1,541 Clicks Pub: Oct 10, 14
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
In this crude but poignant ad, comedian Sarah Silverman discusses the wage gap. In an effort to address the discrepancies in pay where women are paid less than men for the same work, the Equal... [More]
Gender-Bending Fitness Editorials - This Issue of Men’s Fitness Australia Features Ronda Rousey
SCORE: 5.4
Warm 1,303 Clicks Pub: Oct 11, 15
Gender-Bending Fitness Editorials
This Issue of Men’s Fitness Australia Features Ronda Rousey
The November issue of Men’s Fitness Australia features female UFC athlete Ronda Rousey. This particular shoot is a monumental moment for gender equality and female empowerment because it is the... [More]
Empowering Shampoo Ads - This Pantene Shampoo Commercial Reminds Women to be Needlessly Unapologetic
SCORE: 5.5
Mild 1,443 Clicks Pub: Oct 8, 14
Empowering Shampoo Ads
This Pantene Shampoo Commercial Reminds Women to be Needlessly Unapologetic
Pantene’s ‘Not Sorry’ ad is so much more than just a shampoo commercial. The advertisement was introduced as part of its #ShineStrong campaign, calling out to women who overuse the... [More]
Equality Movement Branding - The HeForShe Logo Represents the Organization's Values
SCORE: 4.8
Mild 1,963 Clicks Pub: Oct 31, 14
Equality Movement Branding
The HeForShe Logo Represents the Organization's Values
HeForShe is a gender equality movement that operates on the principal that equality is not only a women’s issue, but a human issue. Taking that concept and moving forward, design studio DIA... [More]
Female Lumberjack Campaigns - The #StrengthHasNoGender Campaign Celebrates Women's History Month
SCORE: 5.9
This Year and Mild 672 Clicks Pub: Mar 10, 16
Female Lumberjack Campaigns
The #StrengthHasNoGender Campaign Celebrates Women's History Month
In honor of Women’s History Month, Brawny is launching its #StrengthHasNoGender campaign. While the popular paper towel company’s rugged lumberjack mascot has long served as an icon of... [More]