The UK Nutritional Labelling System is making shopping for healthy foods much more transparent. Using a sort of traffic light line of thinking, it incorporates the familiar colors of red, amber and green to highlight the good and bad qualities in food items. For instance, a box of cereal that is low in fats will be green in that category but high in sugars will be red. Since salt may reside somewhere in between, it will be labeled with amber.
A clever and intuitive approach, the UK Nutritional Labelling System was launched this week by Public Health Minister Anna Soubry. Companies such as PepsiCo, Nestlé and Mars have agreed to use it as well as all the major UK retailers.
Stats for Traffic Light Food Labels
Trending: Older & Chilly
Research: 914 clicks in 152 w
Interest: 1.2 minutes
Concept: UK Nutritional Labelling System
Related: 66 examples / 51 photos
Segment: Neutral, 12-55+
Comparison Set: 24 similar articles, including: ‘lost' food labels, cartoony food labels, and architectural nutrition labels.
Traffic Light Food Labels
More Stats +/-
Cartoony Food Labels
‘Lost' Food Labels
Architectural Nutrition Labels
Nutrition Fact-Wrapped Foods
Nutritional Weighing Scale